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OtterlyAI

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The Content Intelligence Platform for AI Search

· from $29/mo· for mid-market

OtterlyAI tracks how your brand shows up inside ChatGPT, Perplexity, Google AI Overviews, and other answer engines, then maps which pages and third-party sources those models cite. Built for SEO leads, content teams, and brand marketers who need to defend visibility as zero-click AI search replaces traditional SERPs. Users run prompt sets on a schedule, watch competitor share of voice, and prioritize content fixes tied to specific citation gaps.

> pick this if

Pick this if you're an SEO or content lead at a mid-market brand watching organic traffic decay from AI Overviews and need a defensible weekly metric for how ChatGPT, Perplexity, and Google answer engines represent you versus named competitors.

> look elsewhere if

Look elsewhere if you need enterprise-grade LLM log analysis, API access into your data warehouse, or a full technical SEO platform — Otterly is focused on prompt-level visibility tracking, not crawl, rank, or content production.

> what it does for ecommerce

  • Track brand mentions across ChatGPT, Perplexity, Google AI Overviews
  • Monitor which sources AI engines cite for target prompts
  • Benchmark share of voice against named competitors weekly
  • Identify content gaps driving missed citations in answer engines
  • Export prompt-level visibility data for SEO and PR teams

> how you'd use it

  • DTC skincare brand, $20M GMV, 3-person content + SEO team
    Running weekly prompt sets across ChatGPT and Perplexity for 'best retinol for sensitive skin' style queries, then cross-referencing which editorial sites (Byrdie, Healthline, Reddit threads) get cited versus their own PDPs and blog
    → Identified 40+ third-party placements to pursue via PR and reworked 12 pillar pages around citation-friendly formats, recovering mentions in ~30% of tracked prompts within a quarter
  • B2B SaaS commerce platform, $60M ARR, SEO lead plus agency
    Benchmarking share of voice weekly against 4 named competitors inside Google AI Overviews and exporting prompt-level data to the exec dashboard alongside organic traffic
    → Gave the CMO a defensible AI-visibility KPI to replace eroding SERP rankings and redirected content roadmap toward comparison and integration pages the models actually cite
  • Mid-market home goods retailer, $8M GMV, solo SEO manager
    Monitoring a 200-prompt set monthly to catch when Perplexity and ChatGPT stop citing their buying guides after content updates or competitor launches
    → Early-warning signal on citation loss, with specific page-level fixes queued for the freelance writer pool instead of blind content refreshes