Passionfruit Labs monitors how AI assistants cite and mention your brand, then ties those citations back to downstream traffic and revenue signals. The platform tracks visibility across ChatGPT, Perplexity, Gemini, and Claude, surfacing which prompts trigger mentions and which competitors own share of voice. Built for growth marketers and agencies managing multiple brands, it connects GA and Search Console to quantify what AI-referred sessions are actually worth.
> pick this if
Pick this if you're a growth marketer or agency who needs to report on AI assistant visibility alongside traditional SEO metrics and wants GA/Search Console attribution rather than standalone prompt tracking.
> look elsewhere if
Look elsewhere if you need deterministic, click-level attribution of AI-referred revenue, enterprise SSO and audit controls, or MCP-native integration into an agentic marketing stack — this is a monitoring and reporting layer, not a closed-loop attribution system.
> what it does for ecommerce
- Track brand mentions across ChatGPT, Perplexity, Gemini, and Claude answers
- Attribute AI citation traffic using GA and Search Console data
- Monitor competitor share-of-voice inside generative search results
- Alert teams in Slack when citation rankings shift materially
- Support agency workflows with multi-client dashboards and reporting
> how you'd use it
- DTC skincare brand doing $8M GMV with a 4-person growth teamOrganic traffic is softening as ChatGPT and Perplexity intercept top-funnel queries; the team wires Passionfruit into GA4 and Search Console to see which prompts surface their brand vs. competitors like Bubble and Topicals, and which product pages earn citations→ Within a quarter they identify 30+ high-intent prompts where competitors dominate, rewrite comparison and ingredient pages accordingly, and can attribute a measurable share of direct/branded sessions to AI referral patterns
- Performance agency managing 12 mid-market ecommerce clients with 6 account managersClients are asking 'are we showing up in ChatGPT?' on every QBR; the agency uses the multi-client dashboard to track share-of-voice across Gemini, Claude, ChatGPT and Perplexity, with Slack alerts when a client drops out of a monitored prompt set→ Standardized AI visibility reporting across the book of business, replacing ad-hoc prompt-testing spreadsheets and giving AMs a defensible retention narrative
- B2B SaaS-adjacent commerce brand ($20M GMV, 2 SEO specialists)SEO team suspects AI assistants are cannibalizing informational queries; they use Passionfruit to map which Search Console queries have lost clicks while simultaneously gaining AI citations, then prioritize content updates on pages where they're mentioned but not linked→ Clearer editorial roadmap tied to AI visibility gaps rather than traditional rank tracking, and a working baseline for LLM share-of-voice before budget conversations