Passionfruit tracks how a brand shows up inside AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, then feeds that data into an optimization workflow alongside traditional SEO signals. The platform is built for ecommerce SEO leads and brand marketers who need to defend category visibility as discovery shifts from blue links to generated answers. It combines prompt-level monitoring, competitor share of voice, and citation gap analysis in one console.
> pick this if
Pick this if you're an ecommerce SEO or brand lead at a mid-market or enterprise brand whose category visibility is shifting from Google SERPs to ChatGPT, Perplexity, and AI Overviews, and you need prompt-level monitoring plus actionable citation gap diagnostics in one workflow.
> look elsewhere if
Look elsewhere if you're a sub-$1M GMV brand still building foundational SEO, need a full technical SEO suite (crawl, log analysis, rank tracking at scale), or require MCP/agent-native integration into an automated content pipeline.
> what it does for ecommerce
- Track brand mentions across ChatGPT, Perplexity, Gemini, and Google AI Overviews
- Monitor share of voice against competitors in generative answer engines
- Surface prompts where the brand appears, gets cited, or loses ground
- Diagnose content and citation gaps driving AI answer exclusion
- Run optimization workflows spanning traditional SEO and answer engine visibility
> how you'd use it
- DTC beauty brand, $20M–$80M GMV, 3–6 person SEO/content teamOrganic traffic from Google has plateaued as AI Overviews eat high-intent informational queries; the team needs to know which 'best [category]' prompts in ChatGPT and Perplexity surface them vs. Sephora, Ulta, and category editorial sites→ Prioritized list of 40–60 prompts where the brand is missing or under-cited, mapped to specific content and PR fixes that recover citation share within a quarter
- Mid-market home goods retailer, $50M+ GMV, in-house SEO lead plus agencyReporting to a CMO who wants a single view of organic + AI answer engine visibility instead of separate decks for Google rankings and ChatGPT mentions→ Weekly share-of-voice dashboard across Google AI Overviews, Perplexity, and Gemini that justifies continued SEO spend and reallocates budget toward citation-driving content
- Enterprise apparel brand, $200M+ GMV, 10+ person global SEO orgDefending category terms across regions where competitors are being named in generative answers and the brand is not; needs prompt-level diagnostics to brief content, PR, and affiliate teams→ Citation gap analysis tied to specific third-party sources (Reddit, review sites, publisher reviews) that the answer engines pull from, feeding a coordinated earned-media and on-site content plan