Profound tracks how brands appear across AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews, then tells marketing teams what to fix. It surfaces which prompts trigger brand mentions, which competitors get cited instead, and which source content the models pull from. Built for CMOs and SEO leads at consumer brands who need visibility data on generative search the same way they once tracked organic rankings.
> pick this if
Pick this if you're a consumer brand with meaningful organic dependency, an SEO or content lead already in seat, and a CMO who needs generative-search visibility quantified before committing budget to fix it.
> look elsewhere if
Look elsewhere if you're a B2B or low-consideration brand whose buyers don't ask LLMs for recommendations, or an SMB without the content and PR muscle to act on the findings — the data is only valuable if someone can ship remediation.
> what it does for ecommerce
- Track brand mentions across ChatGPT, Perplexity, Gemini, and Copilot
- Identify prompts where competitors get cited instead of you
- Map which sources LLMs pull from when answering queries
- Benchmark share of voice inside AI-generated answers over time
- Feed findings into content and PR teams for remediation
> how you'd use it
- DTC skincare brand, $30M GMV, 4-person growth team with one SEO leadReplacing their abandoned rank-tracking ritual with a weekly review of which ChatGPT and Perplexity prompts surface competitor brands for queries like 'best retinol for sensitive skin'→ Identifies 40+ high-intent prompts where Reddit threads and Healthline rank as cited sources, then briefs PR to seed those exact properties — moves from zero mentions to cited in ~25% of category prompts within two quarters
- Mid-market outdoor apparel brand, $80M GMV, in-house content team of 6 plus an SEO agencyCMO needs a defensible answer for the board on how generative search is eroding branded organic traffic, and which content investments respond to it→ Quarterly share-of-voice report across ChatGPT and Google AI Overviews becomes the input for content roadmap; rewrites 30 buying-guide pages around prompts the LLMs actually cite
- Enterprise beauty conglomerate, $500M+ GMV, central SEO team supporting 8 brand sitesBrand managers want per-SKU visibility across AI engines for product comparison prompts before category review meetings→ Standing dashboard tracks citation share by brand and competitor; feeds a remediation queue split between PR (third-party seeding) and content (owned-page rewrites)