Semrush

• Keyword research, position tracking and competitor analysis in one account
• Site Audit flags technical issues across monitored websites
• AI Visibility tracks prompts, AI brand sentiment and visibility reports
• SEO plan tracks 5 websites and 500 keywords daily
• MCP access included from the Starter plan upwards
• API data integration and share of voice on Advanced
• Free plan gives 1 demo project and 10 reports daily
• Extra users start at $45 a month

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

1. DTC apparel brand with an in-house content team

   Tracking category and product page positions daily while checking how the brand appears in ChatGPT and Google AI Mode answers

   Intended outcomePosition Tracking reports ranking movement and AI Visibility shows prompt-level appearances and brand sentiment

2. Home goods retailer planning an editorial calendar

   Comparing competitor traffic and backlink profiles before commissioning category content

   Intended outcomeCompetitor analysis and backlink analysis surface keyword and link gaps to prioritise

3. Retail marketing team running technical fixes across several sites

   Auditing site health on up to 15 monitored websites under the Pro+ plan

   Intended outcomeSite Audit lists technical issues per site and tracks them across repeated crawls

Business size

Any stagePlans run from a free tier and a $139 SEO plan aimed at freelancers and small businesses up to Advanced at $549 and a separate enterprise offering.

Vendor targets

Agencies, Dtc brands, Enterprise, Retailers, Small businessesAs stated on the vendor's product page.

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model

Paid

Starting price

$99

• AI VisibilityCategory→