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Tolstoy

AI ecommerce platform that generates product images and video, publishes shoppable video and PDP widgets, and runs an AI sales agent with virtual try-on.

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  • Free

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ecommerceguide summary

Tolstoy is an AI ecommerce platform in three parts: AI Studio generates product images and video from catalogue photos and Brand DNA, AI Player publishes shoppable video, galleries and PDP widgets, and the AI Sales Agent answers catalogue questions, recommends products and runs virtual try-on. Native integrations cover Shopify, Meta Ads, Klaviyo, Gorgias and Google Drive, plus TikTok Shop syndication. Plans run from $8 a month, with a 30-day publishing trial.

Why it stands out

Site states 5,000+ Shopify brands use Tolstoy, sold direct from gotolstoy.com rather than through the Shopify App Store.

What Tolstoy does

ecommerceguide editorial
  • AI Studio creates product images and video from catalogue inputs
  • AI Player publishes shoppable video, galleries, stories and PDP widgets
  • AI Sales Agent gives catalogue recommendations and virtual try-on
  • Native Shopify, Meta Ads, Klaviyo, Gorgias and Google Drive integrations
  • TikTok Shop syndication for product video
  • Starter $8, Plus $29, Pro $129, Max $299 monthly
  • 30-day publishing trial with no card, Enterprise plans on request

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Shopify apparel brand with product video and UGC sitting on social channels

    Publishing that footage as shoppable feeds, stories and carousels on product pages

    Intended outcomeAI Player embeds the shoppable formats and media gallery insights report which assets shoppers engage with

  2. Beauty store adding shopper guidance to product pages

    Handling fit, ingredient and product difference questions before checkout

    Intended outcomeThe AI Sales Agent answers from the catalogue, recommends matches and turns conversations into structured customer data

  3. Jewellery or home brand producing creative for a wide catalogue

    Creating on-model, lifestyle and PDP images for individual SKUs without new photoshoots

    Intended outcomeAI Studio generates product-specific images and videos using Brand DNA and reusable creative templates

Who it suits

ecommerceguide editorial

Best for

You run a Shopify store and want AI product creative, shoppable PDP video and a catalogue-trained sales agent with virtual try-on from one vendor, starting at $8 a month.

Probably not for

You need a permanently free plan, since publishing beyond the 30-day trial needs a paid plan with metered viewer allowances and overage charges.

Business size
Any stageSelf-serve plans run from $8 to $299 a month with custom Enterprise contracts, so the range covers small stores upwards.
Verticals
DTC apparel and fashion, DTC beauty and cosmetics

Tolstoy pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Free

Often used alongside

ecommerceguide editorial

Categories and use cases

Alternatives to Tolstoy

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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