As a whole, Amazon’s ecommerce market share grew to 52.4% in 2019 making them the biggest name in online retail.…
In this article we look at some of the most important metrics in ecommerce, and how online retailers can look…
Form usability can make or break the experience for online shoppers. For any ecommerce site, they’re important for customers to…
While many online retailers tend to focus attention on digital channels like search, PPC and email, TV advertising can still…
Customer satisfaction is vital for any online retailer (or indeed any business at all). It’s what makes people come back…
Luxury retailers have historically set themselves apart from ‘normal’ brands through their offline presence. If you look at a store…
Once potential customers have clicked on your search ads, landing pages need to help them find what they’re looking for,…
If you’re reading this, chances are you’re looking to start an ecommerce business. Perhaps you already have a product in…
Even if you think your email marketing campaigns are successful and they’re delivering great results, it can always pay to…
Adding items to a shopping bag (or cart) in ecommerce seems a simple enough process but it does present the…
The mega-menu remains the default method for desktop navigation on most ecommerce sites. It’s often the best all-round solution for…
Bounce rate is a metric that is often talked about, but how useful is it for ecommerce sites? With the…
Ecommerce pricing strategy isn’t always easy to get right, and it can take some testing and experimentation to find the…
While there is tremendous value in keeping your head down so you can focus on your business, every once in…
An ecommerce homepage has a variety of tasks to perform for users, from helping people to find and buy products,…
An ecommerce homepage won’t always be the first page visitors will arrive at on the site, as much traffic will…
The Chinese market place is, in my humble opinion, the most fascinating in the world. I have had the pleasure…
Olivier Verot has been living in China for almost 8 years and founded a digital strategy agency specialized in the Chinese market…
With more than 2 billion active monthly users (and 66% of them returning daily), you can bet that the majority…
Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win…
Setting up a business is a scary prospect, and making the change from casual home worker to fully-fledged business owner…