Ecommerce Guide

Category - Ecommerce Guides

Ecommerce Guides & Resources

Ecommerce Store Design

Choosing Your Ecommerce Store Design

Once you’ve chosen the right platform for your ecommerce operation, the next thing you need to consider is the design. Design is so important to the success or otherwise of your venture, beyond merely the aesthetics of the site. Pretty websites...

Glossary and Resources

A B C D E F G I L M O P S T U W A Affiliate – an individual or business who promotes the products or services of another for a commission. Ecommerce sites run affiliate programmes to encourage other website owners to refer traffic, paying a...

Logistics and Administration

The final stage in the ecommerce process is the logistics of getting your product in and out. As your business scales, logistics will become a more considerable headache, and you will need to keep tight stock control and ordering processes to ensure...

3rd Party Sellers

Selling online relies on an audience. When it’s your own website, your challenge is to build the audience through marketing and SEO. But on third party sites like eBay and Amazon, you can access new audiences for your products, to benefit from...

Ecommerce In The Mobile Age

For the most part, our attention has been squarely focused on building an ecommerce website and attracting attention, through a combination of search, paid and other marketing methods. But to ignore mobile in all of this would be to fail to...

Ecommerce Payment Gateways Guide

By the time someone comes to checkout from your online store, and to actually commit to pressing the buy button, you have already overcome a substantial host of challenges and potential distractions. At this stage, your customer is convinced that...

Tracking and Measuring Ecommerce Sales

C, R and O are three of the most important letters you’ll carry forward through your ecommerce journey, and capable of doubling, tripling and beyond the results you are able to generate from your online store. CRO stands for Conversion Rate...

Marketing Your Ecommerce Store

So you’ve set up your ecommerce store on the optimum platform for your needs. You’ve steered clear of dodgy design choices, grouped your products in the most effective way, and tweaked both your product and category pages to deliver optimum...

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How to Find a Profitable Micro Niche in 2017

If there is one thing I’ve learned in 2015 about online business is this: if you want to have the slightest chance of building a profitable web property, you have to go micro niche. There’s just not two ways about it. There’s simply too much...

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Building a Simple Online Store with WordPress & Jigoshop

Chapter 1: Getting a domain name for your new eCommerce website It’s important to understand the basic formula of every single website out there on the Internet: Domain + Hosting + Website Files = Awesome Website! The easiest (and cheapest!)...

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