Category - Ecommerce Guides
Best ways to offer Ecommerce customer service.
Good customer service is something that has the ability to really make a brand stand out in what is a very crowded marketplace. In days gone by with traditional commerce and shopkeeping, this was a simpler exercise – good customer relations largely...
Implementing customer reviews on your Ecommerce website.
Why do I need customer reviews on my ecommerce site? When you are setting up a new ecommerce business, displaying customer reviews on your site is really important in establishing trust with your new customers – which means more sales for you...
How to create Ecommerce customer loyalty?
Today’s consumers are savvy, thrifty and incredibly well-informed. It’s no longer the case that people have to shop around on the high street or in the mall to find a bargain; the explosion in smartphone technology has meant that...
Ecommerce Contests solutions
As with most forms of online business, e-commerce relies on user engagement as a massive driving force behind building customer loyalty, and ultimately impacting on the bottom line through increased sales. If we sit on our haunches and wait for the...
Ecommerce accounting – the best ways to manage
When you’re just getting your ecommerce business off the ground, keeping track of your finances can be a bit of a nightmare. If you haven’t had to do any accounting before and this is the first business you’ve managed, it can feel...
Adding coupon codes to your website the how and the why?
Adding coupon discount codes to your website can be a real moneyspinner. Offering codes to customers on an email will help you build your mailing list; offering discounts through partners will help them promote your products with their own defined...
Building your own Ecommerce CMS – Pros and Cons
Choosing a content management system (CMS) is one of the first and most vital steps an Ecommerce start-up will make. In an age where entrepreneurs are increasingly building their own systems from the ground up, you are likely already wondering how...
Creating Surveys and Polls for Ecommerce Websites
Surveys and polls are a staple part of many businesses’ marketing campaigns, providing valuable customer feedback while also offering an opportunity for greater interaction. How much potential they have to benefit your business often comes down to...
Syncing Facebook, Twitter and LinkedIn Social Accounts
Syncing Facebook, Twitter and LinkedIn: pros, cons and how to do it In an ecommerce market where time is money, being able to sync your main social media profiles can bring some much needed efficiency to your operations. But will you have to...
The ultimate guide to tools you can use to edit product shots for your online store
As an e-commerce business, you need to make sure that you give your customers the right impression of your products. As they can’t see or touch them in real life, it’s essential that your product shots display your products in the best...
A Guide to B2B Ecommerce Payment Systems
Models of B2B Payments In the B2B payment universe, there are three types of payment systems: those that replace the traditional role of the bank or finance company, those that work with banks and finance companies to provide a service that banks...
Ecommerce Store Checklist
Before you launch your e-commerce site, make sure you have these 15 critical tools. Here’s an inspiring fact for anyone starting an online business: If you gather everything you need before you launch, you’ll be far ahead of most people...
Best Websites to Sell Digital Goods Online
Technology has paved the way for creative entrepreneurship to be achievable from your bedroom and it’s easier than ever to sell creative products such as eBooks, whitepapers, photography and digital downloads online. The way you choose to do this...
Choosing Your Ecommerce Store Design
Once you’ve chosen the right platform for your ecommerce operation, the next thing you need to consider is the design. Design is so important to the success or otherwise of your venture, beyond merely the aesthetics of the site. Pretty websites...
Glossary and Resources
A B C D E F G I L M O P S T U W A Affiliate – an individual or business who promotes the products or services of another for a commission. Ecommerce sites run affiliate programmes to encourage other website owners to refer traffic, paying a...
Logistics and Administration
The final stage in the ecommerce process is the logistics of getting your product in and out. As your business scales, logistics will become a more considerable headache, and you will need to keep tight stock control and ordering processes to ensure...
3rd Party Sellers
Selling online relies on an audience. When it’s your own website, your challenge is to build the audience through marketing and SEO. But on third party sites like eBay and Amazon, you can access new audiences for your products, to benefit from...
Ecommerce In The Mobile Age
For the most part, our attention has been squarely focused on building an ecommerce website and attracting attention, through a combination of search, paid and other marketing methods. But to ignore mobile in all of this would be to fail to...
Ecommerce Payment Gateways Guide
By the time someone comes to checkout from your online store, and to actually commit to pressing the buy button, you have already overcome a substantial host of challenges and potential distractions. At this stage, your customer is convinced that...
Tracking and Measuring Ecommerce Sales
C, R and O are three of the most important letters you’ll carry forward through your ecommerce journey, and capable of doubling, tripling and beyond the results you are able to generate from your online store. CRO stands for Conversion Rate...
