E-Commerce Account Manager
- company
- Fruit of the Loom
- location
- Manila, Philippines
- work mode
- onsite
- posted
- 12 Aug
- **Job Overview**
- We are looking for a **results-driven E-Commerce Account Manager** who will be responsible for the day-to-day management, growth, and performance of assigned e-commerce marketplace accounts.
- The E-Commerce Account Manager will oversee **multiple marketplace accounts within the assigned product category** and ensure that each account is properly managed, competitive, and positioned for sales growth.
- The role requires hands-on knowledge of **Shopee, Lazada, TikTok Shop, and other e-commerce platforms**, particularly in **product link optimization, Flash Deals, competitive pricing, voucher creation, CEM updates, bundles, campaigns, market and price checking, and push-item selection**.
- The Account Manager will also work closely with the **Marketing, Inventory, Fulfillment, Creative, Affiliate, Live Selling, and Ads Teams** to ensure that marketplace strategies are properly executed and sales opportunities are maximized.
- **Key Responsibilities**
- **1. E-Commerce Account Management**
- Manage and monitor assigned **Shopee, Lazada, TikTok Shop, and other e-commerce accounts**.
- Ensure that assigned stores are properly maintained and optimized.
- Monitor account health, sales performance, product visibility, traffic, conversion, and other marketplace metrics.
- Identify opportunities to improve account performance and increase sales.
- Ensure marketplace requirements, campaign schedules, and platform activities are completed on time.
- **2. Product Link & Listing Optimization**
- Optimize product links and listings to improve **visibility, searchability, and conversion**.
- Review product titles, descriptions, categories, attributes, keywords, images, and other listing information.
- Apply basic **Marketplace SEO / E-Commerce SEO** principles.
- Identify products with poor performance and recommend listing improvements.
- Coordinate with the Creative Team for necessary improvements to product images, thumbnails, banners, and other marketplace assets.
- **3. Campaign & Flash Deal Management**
- Plan and manage participation in **Flash Deals, platform campaigns, payday campaigns, double-digit campaigns, seasonal campaigns, and other promotional events**.
- Identify products appropriate for each campaign.
- Manage campaign enrollment and ensure that products meet campaign requirements.
- Monitor campaign schedules, pricing requirements, inventory requirements, and promotional mechanics.
- Evaluate campaign performance and recommend improvements.
- **4. Pricing & Competitive Analysis**
- Conduct regular **market and competitor price checks**.
- Monitor competitor pricing, discounts, vouchers, bundles, and promotional activities.
- Compare marketplace prices and recommend appropriate pricing strategies.
- Ensure that products remain competitive while considering margins and business objectives.
- Identify pricing opportunities that can improve conversion and sales.
- **5. Voucher & Promotion Management**
- Create and manage **store vouchers, product vouchers, and other promotional mechanics**.
- Recommend appropriate voucher structures based on campaign objectives and product performance.
- Monitor voucher utilization and effectiveness.
- Ensure correct voucher conditions, minimum spend, validity, and applicable products.
- Analyze promotional results and recommend adjustments.
- **6. CEM & Campaign Administration**
- Update and maintain **CEM (Campaign/Event Management)** and other marketplace campaign requirements.
- Ensure eligible products are properly submitted to campaigns.
- Monitor campaign deadlines, requirements, pricing, and product eligibility.
- Coordinate with internal teams to ensure campaign requirements are completed accurately and on time.
- **7. Bundle & Merchandising Strategy**
- Create and recommend **product bundles, value packs, and product combinations**.
- Identify complementary products that can increase average order value.
- Analyze product performance and customer purchasing patterns to determine suitable bundles.
- Monitor bundle performance and recommend improvements.
- **8. Push Item Strategy**
- Identify and recommend **push items** that should receive additional promotional and marketing support.
- Determine potential push items based on:
- Sales performance
- Product demand
- Market trends
- Profitability
- Inventory availability
- Competitor activity
- Conversion rate
- Campaign opportunities
- Coordinate with Marketing, Affiliate, Ads, and Live Selling Teams to maximize exposure for selected push items.
- Monitor the results of push items and adjust strategy based on performance.
- **9. Market & Sales Performance Analysis**
- Monitor marketplace sales, traffic, conversion, product performance, and campaign results.
- Identify best-selling, fast-moving, slow-moving, and high-potential products.
- Analyze sales trends and marketplace data to support business decisions.
- Prepare regular reports and recommendations for assigned accounts.
- Identify opportunities for sales growth and improved marketplace performance.
- **10. Cross-Functional Coordination**
- Coordinate with **Marketing, Creative, Inventory, Fulfillment, Ads, Affiliate, Live Selling, and Finance Teams** regarding marketplace activities.
- Ensure product availability before major campaigns and promotions.
- Coordinate with Fulfillment and Inventory regarding stock requirements for push items and campaigns.
- Communicate marketplace requirements and deadlines to concerned teams.
- Ensure that account strategies are properly executed across departments.
- **11. Training & Team Development**
- Train and guide **P1 and P2 team members** regarding marketplace operations and account management.
- Provide training on:
- Link optimization
- Flash Deals
- Competitive pricing
- Voucher creation
- CEM updating
- Bundles
- Campaign participation
- Market and price checking
- Push-item selection
- Share marketplace best practices and successful strategies with the team.
- Monitor execution and provide coaching when necessary.
- **Qualifications**
- Bachelor's degree in **Marketing, Business Administration, E-Commerce, Digital Marketing, Retail Management, or related field** is preferred.
- At least **2 years of experience in E-Commerce, Marketplace Management, E-Commerce Account Management, or Digital Merchandising**.
- Hands-on experience with **Shopee, Lazada, TikTok Shop, or similar marketplace platforms**.
- Strong knowledge of marketplace campaigns, Flash Deals, vouchers, pricing, and product promotions.
- Experience in **product listing optimization and Marketplace SEO** is an advantage.
- Strong analytical and commercial skills.
- Good understanding of competitor pricing and marketplace trends.
- Proficient in Excel or Google Sheets.
- Strong organizational and time-management skills.
- Able to manage multiple marketplace accounts and campaign deadlines.
- Strong communication and coordination skills.
- Comfortable working in a fast-paced and target-driven e-commerce environment.
- Pay: Php20,000.00 - Php30,000.00 per month
Benefits
- Company Christmas gift
- Company events
- Employee discount
- Opportunities for promotion
- Paid training
- Pay raise
- Promotion to permanent employee
- Work Location: In person
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