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E-Commerce Account Manager

company
Fruit of the Loom
location
Manila, Philippines
work mode
onsite
posted
12 Aug
  • **Job Overview**
  • We are looking for a **results-driven E-Commerce Account Manager** who will be responsible for the day-to-day management, growth, and performance of assigned e-commerce marketplace accounts.
  • The E-Commerce Account Manager will oversee **multiple marketplace accounts within the assigned product category** and ensure that each account is properly managed, competitive, and positioned for sales growth.
  • The role requires hands-on knowledge of **Shopee, Lazada, TikTok Shop, and other e-commerce platforms**, particularly in **product link optimization, Flash Deals, competitive pricing, voucher creation, CEM updates, bundles, campaigns, market and price checking, and push-item selection**.
  • The Account Manager will also work closely with the **Marketing, Inventory, Fulfillment, Creative, Affiliate, Live Selling, and Ads Teams** to ensure that marketplace strategies are properly executed and sales opportunities are maximized.
  • **Key Responsibilities**
  • **1. E-Commerce Account Management**
  • Manage and monitor assigned **Shopee, Lazada, TikTok Shop, and other e-commerce accounts**.
  • Ensure that assigned stores are properly maintained and optimized.
  • Monitor account health, sales performance, product visibility, traffic, conversion, and other marketplace metrics.
  • Identify opportunities to improve account performance and increase sales.
  • Ensure marketplace requirements, campaign schedules, and platform activities are completed on time.
  • **2. Product Link & Listing Optimization**
  • Optimize product links and listings to improve **visibility, searchability, and conversion**.
  • Review product titles, descriptions, categories, attributes, keywords, images, and other listing information.
  • Apply basic **Marketplace SEO / E-Commerce SEO** principles.
  • Identify products with poor performance and recommend listing improvements.
  • Coordinate with the Creative Team for necessary improvements to product images, thumbnails, banners, and other marketplace assets.
  • **3. Campaign & Flash Deal Management**
  • Plan and manage participation in **Flash Deals, platform campaigns, payday campaigns, double-digit campaigns, seasonal campaigns, and other promotional events**.
  • Identify products appropriate for each campaign.
  • Manage campaign enrollment and ensure that products meet campaign requirements.
  • Monitor campaign schedules, pricing requirements, inventory requirements, and promotional mechanics.
  • Evaluate campaign performance and recommend improvements.
  • **4. Pricing & Competitive Analysis**
  • Conduct regular **market and competitor price checks**.
  • Monitor competitor pricing, discounts, vouchers, bundles, and promotional activities.
  • Compare marketplace prices and recommend appropriate pricing strategies.
  • Ensure that products remain competitive while considering margins and business objectives.
  • Identify pricing opportunities that can improve conversion and sales.
  • **5. Voucher & Promotion Management**
  • Create and manage **store vouchers, product vouchers, and other promotional mechanics**.
  • Recommend appropriate voucher structures based on campaign objectives and product performance.
  • Monitor voucher utilization and effectiveness.
  • Ensure correct voucher conditions, minimum spend, validity, and applicable products.
  • Analyze promotional results and recommend adjustments.
  • **6. CEM & Campaign Administration**
  • Update and maintain **CEM (Campaign/Event Management)** and other marketplace campaign requirements.
  • Ensure eligible products are properly submitted to campaigns.
  • Monitor campaign deadlines, requirements, pricing, and product eligibility.
  • Coordinate with internal teams to ensure campaign requirements are completed accurately and on time.
  • **7. Bundle & Merchandising Strategy**
  • Create and recommend **product bundles, value packs, and product combinations**.
  • Identify complementary products that can increase average order value.
  • Analyze product performance and customer purchasing patterns to determine suitable bundles.
  • Monitor bundle performance and recommend improvements.
  • **8. Push Item Strategy**
  • Identify and recommend **push items** that should receive additional promotional and marketing support.
  • Determine potential push items based on:
  • Sales performance
  • Product demand
  • Market trends
  • Profitability
  • Inventory availability
  • Competitor activity
  • Conversion rate
  • Campaign opportunities
  • Coordinate with Marketing, Affiliate, Ads, and Live Selling Teams to maximize exposure for selected push items.
  • Monitor the results of push items and adjust strategy based on performance.
  • **9. Market & Sales Performance Analysis**
  • Monitor marketplace sales, traffic, conversion, product performance, and campaign results.
  • Identify best-selling, fast-moving, slow-moving, and high-potential products.
  • Analyze sales trends and marketplace data to support business decisions.
  • Prepare regular reports and recommendations for assigned accounts.
  • Identify opportunities for sales growth and improved marketplace performance.
  • **10. Cross-Functional Coordination**
  • Coordinate with **Marketing, Creative, Inventory, Fulfillment, Ads, Affiliate, Live Selling, and Finance Teams** regarding marketplace activities.
  • Ensure product availability before major campaigns and promotions.
  • Coordinate with Fulfillment and Inventory regarding stock requirements for push items and campaigns.
  • Communicate marketplace requirements and deadlines to concerned teams.
  • Ensure that account strategies are properly executed across departments.
  • **11. Training & Team Development**
  • Train and guide **P1 and P2 team members** regarding marketplace operations and account management.
  • Provide training on:
  • Link optimization
  • Flash Deals
  • Competitive pricing
  • Voucher creation
  • CEM updating
  • Bundles
  • Campaign participation
  • Market and price checking
  • Push-item selection
  • Share marketplace best practices and successful strategies with the team.
  • Monitor execution and provide coaching when necessary.
  • **Qualifications**
  • Bachelor's degree in **Marketing, Business Administration, E-Commerce, Digital Marketing, Retail Management, or related field** is preferred.
  • At least **2 years of experience in E-Commerce, Marketplace Management, E-Commerce Account Management, or Digital Merchandising**.
  • Hands-on experience with **Shopee, Lazada, TikTok Shop, or similar marketplace platforms**.
  • Strong knowledge of marketplace campaigns, Flash Deals, vouchers, pricing, and product promotions.
  • Experience in **product listing optimization and Marketplace SEO** is an advantage.
  • Strong analytical and commercial skills.
  • Good understanding of competitor pricing and marketplace trends.
  • Proficient in Excel or Google Sheets.
  • Strong organizational and time-management skills.
  • Able to manage multiple marketplace accounts and campaign deadlines.
  • Strong communication and coordination skills.
  • Comfortable working in a fast-paced and target-driven e-commerce environment.
  • Pay: Php20,000.00 - Php30,000.00 per month

Benefits

  • Company Christmas gift
  • Company events
  • Employee discount
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Work Location: In person

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