Meta Ads & Performance Marketing Specialist

• **Job Overview**
• We are looking for a **results-driven Meta Ads & Performance Marketing Specialist** to manage and optimize **Facebook and Instagram advertising campaigns** for our e-commerce business.
• The role will be responsible for developing and executing **Meta Ads strategies, audience targeting, campaign setup, creative testing, budget management, performance optimization, and reporting** with a strong focus on **sales conversion, ROAS, customer acquisition, traffic, engagement, and brand awareness**.
• The ideal candidate is **data-driven, analytical, commercially minded, and hands-on** in managing Meta Ads campaigns. You should be able to identify the right **audience, product, creative, offer, and campaign strategy** to generate measurable business results.
• You will work closely with the **E-Commerce, Creative, Content, Sales, Affiliate, and Merchandising Teams** to support overall sales and marketing objectives.
• **Key Responsibilities**
• **Meta Ads Management**
• Develop and implement **Facebook and Instagram advertising strategies** aligned with sales and marketing goals.
• Create, launch, manage, and optimize campaigns using **Meta Ads Manager**.
• Manage campaigns for **Sales, Traffic, Engagement, Awareness, Lead Generation, Customer Acquisition, and Retargeting**.
• Set up campaigns, ad sets, audiences, placements, budgets, schedules, and ads.
• Ensure proper tracking, pixels/events, links, and campaign configurations.
• Ensure campaigns comply with **Meta advertising policies and company guidelines**.
• **Audience Targeting & Customer Acquisition**
• Build and manage **prospecting, retargeting, interest-based, custom, and lookalike audiences**.
• Analyze audience demographics, behaviors, engagement, and purchasing patterns.
• Develop strategies for **new customer acquisition and remarketing**.
• Monitor audience performance and minimize inefficient audience overlap.
• **Campaign Optimization & Conversion**
• Monitor campaign performance and make **data-driven optimizations**.
• Optimize targeting, budgets, creatives, placements, bidding, and campaign structure.
• Identify opportunities to improve **CTR, CPC, CPA, conversion rate, and ROAS**.
• Identify underperforming campaigns and implement corrective actions.
• Scale campaigns with strong and sustainable performance.
• Monitor the customer journey from **ad click to product page and purchase**.
• Recommend improvements to product pages, offers, promotions, and other conversion factors.
• **Creative & A/B Testing**
• Work with the **Creative and Content Teams** to develop high-performing ad materials.
• Identify effective **images, videos, hooks, copy, headlines, offers, and CTAs**.
• Provide creative recommendations based on campaign data.
• Conduct **A/B testing** of audiences, creatives, messaging, offers, and campaign strategies.
• Identify and scale high-performing creative concepts.
• **Performance Analysis & Reporting**
• Monitor key advertising metrics, including:
• ROAS / ROI
• CPA / Cost per Acquisition
• CPC / Cost per Click
• CPM
• CTR
• Conversion Rate
• Cost per Result
• Reach and Impressions
• Frequency
• Add-to-Cart
• Purchases / Sales
• Prepare regular **Meta Ads performance reports**.
• Provide actionable insights and recommendations based on campaign data.
• Explain **what happened, why performance changed, and what actions should be taken next**.
• **Budget Management**
• Manage assigned **Meta advertising budgets** efficiently.
• Monitor daily and monthly ad spend.
• Allocate budget based on campaign performance and business priorities.
• Identify inefficient spending and recommend corrective actions.
• Maximize sales and marketing results within approved budgets.
• **Cross-Functional Collaboration**
• Coordinate with the **E-Commerce Team** on products, pricing, promotions, and sales performance.
• Work with the **Creative and Content Teams** on ad creatives and promotional materials.
• Coordinate with **Sales and Affiliate Teams** to identify conversion opportunities and high-performing content.
• Work with **Merchandising** on priority products, bundles, and promotional campaigns.
• Present campaign performance and recommendations to Management.
• **Market & Competitor Research**
• Monitor competitors' **Meta Ads, creatives, offers, messaging, and promotions**.
• Research customer behavior, market trends, and advertising opportunities.
• Recommend new campaign angles, products, offers, and audience strategies.
• Stay updated on **Meta Ads features, algorithms, policies, and performance marketing best practices**.
• **Qualifications**
• Bachelor's degree in **Marketing, Digital Marketing, Advertising, Business, E-Commerce, Communications, or a related field** is preferred.
• **1–2 years of hands-on experience in Meta Ads / Facebook Ads** is preferred.
• Experience handling **e-commerce, retail, consumer products, or online brands** is highly preferred.
• Proficient in **Meta Ads Manager**.
• Experience in **campaign setup, audience targeting, retargeting, A/B testing, and campaign optimization**.
• Strong understanding of **ROAS, CPA, CPC, CPM, CTR, conversion rate, and other digital advertising KPIs**.
• Strong analytical, numerical, and problem-solving skills.
• Good understanding of **e-commerce sales funnels and conversion optimization**.
• Proficient in **Microsoft Excel or Google Sheets**.
• Strong communication and coordination skills.
• Able to work independently in a **fast-paced, target-driven e-commerce environment**.
• **Preferred Skills**
• **Meta Ads | Facebook Ads | Instagram Ads | Meta Ads Manager | Performance Marketing | Digital Marketing | E-Commerce | Paid Social | Campaign Optimization | Audience Targeting | Retargeting | A/B Testing | ROAS | CPA | CTR | CPC | Conversion Rate | Customer Acquisition | Lead Generation**
• **Why Join Us?**
• Opportunity to manage **real e-commerce advertising campaigns**.
• Work closely with E-Commerce, Creative, Sales, and Marketing teams.
• Opportunity to contribute directly to **sales growth and business performance**.
• Fast-paced environment with opportunities to develop your **performance marketing expertise**.
• Pay: Php25,000.00 - Php35,000.00 per month

Benefits

• Company car
• Company Christmas gift
• Company events
• Employee discount
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work Location: In person