Meta Ads Specialist – E-Commerce Performance Marketing

• **Job Overview**
• We are looking for a **Meta Ads Specialist – E-Commerce Performance Marketing** who will take ownership of our **Facebook and Instagram advertising campaigns** with the goal of increasing **sales, customer engagement, brand awareness, traffic, and overall marketing performance**.
• The successful candidate will be responsible for the **strategy, setup, execution, monitoring, testing, optimization, and reporting** of Meta advertising campaigns.
• This is a **performance-focused role**. We are looking for someone who can go beyond simply boosting posts and can use data to determine **which products to promote, which customers to target, what creatives to use, how much budget to allocate, and how to improve conversion and return on advertising spend**.
• The role will work closely with the **E-Commerce, Creative, Content, Sales, Merchandising, Affiliate, and Live Selling Teams** to create campaigns that support both short-term sales objectives and long-term brand growth.
• **Key Responsibilities1. Meta Ads Strategy & Planning**
• Develop and execute **Facebook and Instagram advertising strategies** aligned with sales and brand objectives.
• Develop campaigns for:
• Sales Conversion
• Product Promotion
• Brand Awareness
• Engagement
• Traffic
• Customer Acquisition
• Retargeting
• Identify the right audience, product, offer, creative, and campaign objective for each advertising activity.
• Develop strategies for both **new customer acquisition and existing customer remarketing**.
• Recommend advertising budgets based on campaign objectives and expected performance.
• **2. Campaign Setup & Management**
• Build, launch, manage, and optimize campaigns through **Meta Ads Manager**.
• Set up campaigns, ad sets, audiences, placements, budgets, schedules, creatives, and advertisements.
• Ensure campaigns are properly configured before launch.
• Monitor active campaigns and ensure that budgets and schedules are properly managed.
• Maintain accurate records of active and completed campaigns.
• **3. Sales Conversion & Performance Optimization**
• Develop strategies focused on **increasing sales conversion and revenue generated from Meta Ads**.
• Identify products with strong sales potential and recommend them for advertising.
• Analyze the customer journey from **ad exposure → click → product page → inquiry → purchase**.
• Identify conversion problems and recommend solutions.
• Work with the E-Commerce Team to improve:
• Product listings
• Product offers
• Pricing
• Promotions
• Bundles
• Landing/product pages
• Develop retargeting campaigns for customers who have interacted with the brand but have not purchased.
• **4. Audience Targeting & Retargeting**
• Develop and manage relevant Meta audiences.
• Create and test:
• Interest-based audiences
• Custom audiences
• Lookalike audiences
• Website visitors
• Customer lists
• Social media engagers
• Video viewers
• Retargeting audiences
• Monitor audience performance and identify opportunities for expansion.
• Review audience overlap, frequency, and efficiency.
• Continuously test new audience segments to improve customer acquisition.
• **5. Creative Testing & Optimization**
• Work with the **Creative and Content Teams** to develop high-performing ad creatives.
• Identify effective:
• Images
• Videos
• Hooks
• Headlines
• Ad copy
• Offers
• Calls-to-action
• Provide creative briefs based on campaign objectives and target audiences.
• Conduct **A/B testing** of different creatives, audiences, offers, and messaging.
• Identify winning creatives and recommend opportunities to scale them.
• Monitor creative fatigue and recommend replacement creatives when performance declines.
• **6. Brand Awareness & Customer Engagement**
• Develop campaigns designed to increase **brand awareness, reach, engagement, and customer familiarity**.
• Promote content and products that strengthen brand recognition.
• Monitor engagement and identify content that resonates with target customers.
• Work with the Content Team to amplify high-performing organic content through paid advertising.
• Develop strategies that move engaged audiences toward purchase.
• **7. Campaign Monitoring & Daily Optimization**
• Monitor active campaigns and advertising performance regularly.
• Identify underperforming campaigns, ad sets, audiences, and creatives.
• Make timely optimization decisions based on performance data.
• Adjust:
• Budgets
• Audiences
• Placements
• Creatives
• Campaign structures
• Ad copy
• Targeting
• Pause inefficient campaigns when necessary.
• Scale campaigns that demonstrate strong and sustainable performance.
• Monitor budget pacing to ensure efficient use of advertising funds.
• **8. Performance Analytics & Reporting**
• Analyze and report on key metrics such as:
• **ROAS**
• **ROI**
• **Sales Revenue**
• **Conversion Rate**
• **Cost per Acquisition (CPA)**
• **Cost per Result**
• **CTR**
• **CPC**
• **CPM**
• **Reach**
• **Impressions**
• **Frequency**
• **Engagement Rate**
• **Add-to-Cart**
• **Purchases**
• Prepare weekly and monthly advertising performance reports.
• Identify key trends and performance changes.
• Provide actionable recommendations based on campaign data.
• Clearly explain **what worked, what did not work, why it happened, and what should be done next**.
• **9. Budget Management**
• Manage assigned Meta advertising budgets responsibly.
• Monitor daily, weekly, and monthly ad spending.
• Allocate budget toward campaigns, audiences, and products with stronger performance.
• Identify inefficient spending and recommend corrective action.
• Recommend scaling opportunities when campaigns meet performance targets.
• Ensure advertising spend remains aligned with approved budgets.
• **10. Product & Market Strategy**
• Work closely with the E-Commerce and Merchandising Teams to determine which products should be advertised.
• Product categories may include:
• **Fruit of the Loom Apparel**
• **Tyeso Tumblers / Drinkware**
• **Office Supplies**
• **Digital Printing Supplies**
• **Packaging Supplies**
• Other company products and brands
• Evaluate products based on:
• Sales performance
• Demand
• Profitability
• Inventory availability
• Promotional offers
• Market trends
• Customer interest
• Competitor activity
• Conversion potential
• **11. Competitor & Market Monitoring**
• Monitor competitors' Facebook and Instagram advertising activities.
• Research competitor creatives, offers, messaging, promotions, and positioning.
• Identify new advertising trends and opportunities.
• Monitor changes in customer behavior and market demand.
• Recommend new advertising concepts based on market insights.
• **12. Cross-Functional Coordination**
• Work closely with:
• **E-Commerce Team**
• Product selection
• Pricing
• Promotions
• Product availability
• Sales performance
• **Creative Team**
• Ad images
• Videos
• Copy
• Creative concepts
• **Content Team**
• Organic content
• Social media engagement
• Content amplification
• **Sales Team**
• Customer feedback
• Lead quality
• Sales conversion
• **Affiliate / Live Selling Teams**
• High-performing products
• Promotional content
• Campaign opportunities
• **13. Continuous Improvement**
• Stay updated on **Meta Ads Manager, Facebook Ads, Instagram Ads, paid social trends, e-commerce advertising strategies, and platform updates**.
• Test new campaign structures, audiences, creatives, and strategies.
• Maintain a record of campaign tests and results.
• Build learnings from previous campaigns into future advertising strategies.
• Continuously improve campaign efficiency and sales performance.
• **Qualifications**
• Bachelor's degree in **Marketing, Digital Marketing, Advertising, Business, E-Commerce, Communications, or related field** is preferred.
• At least **1–2 years of hands-on experience managing Meta Ads / Facebook Ads**.
• Experience handling **e-commerce, retail, consumer products, or online marketplace advertising** is highly preferred.
• Hands-on experience with **Meta Ads Manager and Meta Business Suite**.
• Strong understanding of audience targeting, retargeting, campaign structures, and ad optimization.
• Experience with **A/B testing and performance analysis**.
• Strong understanding of **ROAS, CPA, CTR, CPC, CPM, and conversion rate**.
• Strong analytical and problem-solving skills.
• Proficient in Excel / Google Sheets.
• Strong communication and coordination skills.
• Able to work independently and make data-driven decisions.
• Comfortable working in a fast-paced, target-driven environment.
• **Preferred Skills**
• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Paid Social Media
• Performance Marketing
• E-Commerce Marketing
• Digital Advertising
• Media Buying
• Conversion Rate Optimization
• ROAS Optimization
• Audience Targeting
• Retargeting
• Lookalike Audiences
• A/B Testing
• Creative Testing
• Campaign Optimization
• Customer Acquisition
• Brand Awareness
• Social Media Engagement
• E-Commerce Sales
• Marketing Analytics
• Excel / Google Sheets
• **Key Performance Indicators (KPIs)**
• Performance will primarily be evaluated based on:
• **Sales Revenue Generated from Meta Ads**
• **ROAS**
• **Conversion Rate**
• **Cost per Acquisition**
• **Cost per Result**
• **CTR**
• **CPC**
• **CPM**
• **Customer Acquisition**
• **Engagement Rate**
• **Campaign Profitability**
• **Budget Efficiency**
• **Creative Performance**
• **Retargeting Performance**
• **Brand Awareness / Reach**
• **Ideal Candidate**
• We are looking for someone who thinks like a **performance marketer and a business owner**.
• You should be able to look at an advertising campaign and ask:
• **Are we reaching the right customer?**
• **Are we advertising the right product?**
• **Is the creative strong enough to stop the scroll?**
• **Is the offer competitive?**
• **Are customers clicking but not buying? Why?**
• **Is our budget being spent efficiently?**
• **Which campaign should we scale?**
• **Which campaign should we stop?**
• The ideal candidate does not simply **run Facebook Ads**. You will be expected to **turn advertising data into business decisions and measurable sales growth**.
• If you have hands-on experience with **Meta Ads, Facebook Ads, Instagram Ads, paid social media, e-commerce advertising, audience targeting, retargeting, A/B testing, and ROAS optimization**, we encourage you to apply.
• Pay: Php25,000.00 - Php35,000.00 per month

Benefits

• Company Christmas gift
• Company events
• Employee discount
• Opportunities for promotion
• Paid training
• Pay raise
• Promotion to permanent employee
• Work Location: In person