Big Cartel
The creator's storefront, still serving artists loyally.
Also known as BigCartel
- Starting priceFrom $15/mo
- ModelSaaS subscription
- Sold toStarter
- Last checkedOctober 2026
At a glance
- Commercial model
- SaaS subscription
- Architecture
- IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
- Deployment
- Cloud SaaS
- Headless
- Headless limitedAPIs exist, but there is no official headless storefront support. No
- Founded
- 2005
- Headquarters
- Salt Lake City, Utah, USA
Who it suits
Independent artists, musicians, makers and print-on-demand creators with small catalogues.
Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.
- Under $50K GMVStrong fit
- $50K to $500KLess typical
- $500K to $10MLess typical
- $10M to $100MLess typical
- $100M+Less typical
Strong fit up to $50K GMV.
Strengths
Artist-friendly pricing, simple product-first approach, no transaction fees, minimal admin.
Limitations
Very limited features beyond basic selling, small product caps, no advanced marketing tools.
Pricing
From $15/mo
Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.
- Plans
- Gold free (5 products), Platinum $15/mo (50 products), Diamond $30/mo (500 products).
- Transaction fees
- None
- Billing
- Platinum $15/mo, Diamond $30/mo; free Gold plan
- Hosting included
- Yes
- Quote only
- No
Capabilities
Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.
B2B / wholesale
Not documentedNot documented.
Multi-currency
NoNot offered.
Multi-language
Via appsThird-party apps only.
Multi-store
Not documentedNot documented.
Point of sale
Built inBuilt in. Paid plans only; card payments via Stripe.
Subscriptions
Higher tierPaid tier or first-party module. Monthly cycle only per help article.
Multi-vendor marketplace
Not documentedNot documented.
Market position and merchants
74,224 live stores on Big Cartel, down 61% year on year (Store Leads, 2026 Q2).
Documented merchants
- Black Label Skateboards
- Steve's Coffee
- The Card Chop
From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.
Platforms to compare
Sold to the same segment, ordered by how many of the same capabilities the vendor provides.