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Ecwid by Lightspeed logo
Ecommerce platform

Ecwid by Lightspeed

The embeddable cart that plugs into any site.

Also known as Ecwid by Lightspeed, Lightspeed eCom (E-Series)

  • Starting priceFrom $5/mo
  • ModelSaaS subscription
  • Sold toStarter to small business
  • Last checkedOctober 2026
Compare with other platforms Visit ecwid.com (opens in a new tab)

At a glance

Commercial model
SaaS subscription
Architecture
IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
Deployment
Cloud SaaS
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Limited (JS API)
Founded
2009; acquired by Lightspeed 2021
Headquarters
San Diego, California, USA

Who it suits

Existing site owners (WordPress, Squarespace, etc) wanting to add ecommerce, and multi-channel social sellers.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVStrong fit
  • $50K to $500KPossible fit
  • $500K to $10MLess typical
  • $10M to $100MLess typical
  • $100M+Less typical

Strong fit up to $50K GMV.

Strengths

Embeddable in any site, strong social and marketplace integrations, mobile POS, 36 storefront languages.

Limitations

Weaker standalone presence, limited design control, upgrades needed for basic features.

Pricing

From $5/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Starter $5 (10 products), Venture $35 ($29 billed yearly), Business $65 ($49 yearly), Unlimited $149 ($119 yearly).
Transaction fees
None
Billing
Starter $5; Venture $35 ($29 billed yearly); Business $65 ($49 yearly); Unlimited $149 ($119 yearly)
Hosting included
Yes
Quote only
No

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Higher tier

    Paid tier or first-party module. Documented: Customer-specific pricing. Group discounts and bulk pricing, not per-customer price lists. No quotes or net terms documented.

  • Multi-currency

    No

    Not offered. Display-only converter apps exist, e.g. https://www.ecwid.com/apps/design/infiniteapps-currency-switch

  • Multi-language

    Higher tier

    Paid tier or first-party module.

  • Multi-store

    Built in

    Built in. One catalog shown on several sites; fully separate stores are separate accounts bundled under one login.

  • Point of sale

    Via partners

    Partner integrations. Lightspeed (Ecwid's owner) POS is a separate product, so recorded as integration.

  • Subscriptions

    Higher tier

    Paid tier or first-party module.

  • Multi-vendor marketplace

    Not documented

    Not documented.

Market position and merchants

151,103 live stores on Ecwid, down 27% year on year (Store Leads, 2026 Q2).

Documented merchants

  • Meyer Hatchery
  • Wayback Burgers

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.