Skip to content
ecommerceguide.
Explore ecommerceguide.
GoDaddy Online Store logo
Ecommerce platform

GoDaddy Online Store

The online store inside GoDaddy's AI website builder.

Also known as GoDaddy Websites + Marketing, Airo AI Builder, GoDaddy Website Builder

  • Starting priceFrom $24.99/mo
  • ModelSaaS subscription
  • Sold toStarter to small business
  • Last checkedOctober 2026
Compare with other platforms Visit godaddy.com (opens in a new tab)

At a glance

Commercial model
SaaS subscription
Architecture
IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
Deployment
Cloud SaaS
Headless
Headless limitedAPIs exist, but there is no official headless storefront support. No (code download on paid plans, GitHub sync on Ultimate)
Founded
1997 (as Jomax Technologies)
Headquarters
Tempe, Arizona, USA

Who it suits

Sole traders and local businesses that already buy domains or hosting from GoDaddy and want a small catalogue online quickly.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVStrong fit
  • $50K to $500KPossible fit
  • $500K to $10MLess typical
  • $10M to $100MLess typical
  • $100M+Less typical

Strong fit up to $50K GMV.

Strengths

AI site generation with Airo, domain, email and hosting in one account, built-in GoDaddy Payments and POS, automated sales tax, 24/7 phone support.

Limitations

Store features start on the $24.99 Professional plan, AI credits expire each billing cycle, 90+ connectors against Shopify's 16,000+ apps, Stripe only outside the US and Canada.

Pricing

From $24.99/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Airo AI Builder plans, billed yearly: Free $0 (build only, paid plan needed to publish), Starter $9.99 (pay links only), Professional $24.99 (product catalogue, sales tax, shipping rates), Ultimate $99.99. Each plan includes monthly AI credits.
Transaction fees
No separate platform fee listed. GoDaddy Payments: 2.7% + 30¢ per online card sale (US); Stripe outside the US and Canada
Billing
billed yearly; Free plan builds only and needs a paid plan to publish; Starter $9.99 sells via pay links only
Hosting included
Yes
Quote only
No

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Not documented

    Not documented.

  • Multi-currency

    Not documented

    Not documented.

  • Multi-language

    Not documented

    Not documented.

  • Multi-store

    Not documented

    Not documented.

  • Point of sale

    Built in

    Built in.

  • Subscriptions

    Not documented

    Not documented.

  • Multi-vendor marketplace

    Not documented

    Not documented.

Market position and merchants

251,216 live stores, up 55% year on year; 32% in the US, 14% in Spain (Store Leads, 2026 Q2). GoDaddy reports 20.5M customers across all products (Q2 2026 results).

Documented merchants

  • Round Rock Donuts
  • Desserto (Cactus Leather)

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.