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Ecommerce platform

Magento Open Source

Adobe Commerce without the licence fee.

Also known as Magento, Magento Community Edition, Magento 2

  • Starting priceFree software
  • ModelOpen source + commercial edition
  • Sold toSmall business
  • Last checkedOctober 2026

Magento Open Source at a glance

Commercial model
Open source + commercial editionLicence: OSL-3.0 (some files AFL-3.0)
Architecture
ModularOne codebase with an extension system and broad API coverage. The bundled storefront is optional.
Deployment
Self-hostedSelf-hosted
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (GraphQL API; PWA Studio gets maintenance releases only)
Founded
2008
Headquarters
San Jose, California, USA (Adobe)

Who Magento Open Source suits

Merchants wanting enterprise-grade features without the Adobe Commerce licence, and complex catalogues with developer resources.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KPossible fit
  • $500K to $10MStrong fit
  • $10M to $100MPossible fit
  • $100M+Less typical

Strong fit at $500K to $10M GMV.

Strengths

Powerful out-of-box features, full code ownership, huge developer community, massive extension marketplace.

Limitations

Requires skilled developers, heavy hosting requirements, security patching discipline needed.

Magento Open Source pricing

Free software

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Free software. Hosting, extensions and development are separate costs; hosting estimated at $4 to $500/mo (Elogic, Sept 2026).
Transaction fees
None (payment processor only)
Billing
Free software. Hosting, extensions and development are separate; hosting estimated $4 to $500/mo (Elogic, Sept 2026).
Hosting included
No, you arrange hosting
Quote only
No

Magento Open Source costs beyond the subscription

Share of merchant, developer and agency discussions about what Magento Open Source costs to run that name each cost. A share of those discussions, not of all merchants.

  • Developers and agencies77%
  • Paid apps27%
  • Premium themes12%
  • Plan subscription9%
  • Upgrading to a higher plan3%
  • Platform transaction fees3%

Magento Open Source capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

Where Magento Open Source needs an app, developer or higher plan

Named in at least three separate discussions in our research.

  • Performance optimisationa developer

Magento Open Source market position and merchants

101,329 live Magento stores, down 9% quarter on quarter in Q2 2026 (Store Leads, Sept 2026, includes Adobe Commerce).

Documented merchants

  • Independent mid-market and enterprise merchants

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare with Magento Open Source

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.