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PrestaShop

The European open-source favourite with a polished admin.

  • Starting priceFrom €24/mo
  • ModelOpen source + commercial edition
  • Sold toStarter to small business
  • Last checkedOctober 2026
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At a glance

Commercial model
Open source + commercial editionLicence: OSL-3.0 (core), AFL-3.0 (modules)
Architecture
IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
Deployment
Self-hosted, Managed cloud (PaaS)Self-hosted or PrestaShop Hosted
Headless
Headless limitedAPIs exist, but there is no official headless storefront support. Partial (API exists)
Founded
2007
Headquarters
Paris, France

Who it suits

European SMBs, multilingual merchants, and cost-conscious open-source fans who like a polished admin.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVPossible fit
  • $50K to $500KStrong fit
  • $500K to $10MPossible fit
  • $10M to $100MLess typical
  • $100M+Less typical

Strong fit at $50K to $500K GMV.

Strengths

Strong in France, Spain and Italy, polished admin UI, good multi-language support, PrestaShop Marketplace.

Limitations

Declining momentum versus WooCommerce and Shopware, security updates can lag, less modern than alternatives.

Pricing

From €24/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Free software. PrestaShop Hosted from €24/month excl. VAT billed annually, or €29/month with no commitment.
Transaction fees
None
Billing
Hosted offer EUR 24/month excl. VAT billed annually, or EUR 29/month with no commitment; Classic self-hosted download is free.
Hosting included
Yes
Quote only
No

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Built in

    Built in. Documented: Company accounts, Customer-specific pricing, Net payment terms. Help centre (https://help-center.prestashop.com/hc/en-us/articles/115000648392-Activating-the-B2B-mode) documents Company field, Authorized credit limit and 'Maximum payment deadline (in days)'. Quotes not in core.

  • Multi-currency

    Built in

    Built in.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Via partners

    Partner integrations.

  • Subscriptions

    Via apps

    Third-party apps only.

    Examples: Ciklik | Subscription, Loyalty Reward Card, Rental, Stripe Subscription Payments Pro

  • Multi-vendor marketplace

    Via apps

    Third-party apps only.

    Examples: Multi-Vendor Marketplace (Webkul)

Market position and merchants

More than 230,000 stores (PrestaShop, 2026); 2.8% of ecommerce sites tracked by W3Techs (Sept 2026).

Documented merchants

  • Le Chocolat Alain Ducasse
  • Obut
  • Aguatec Piscinas

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.