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Ecommerce platform

VTEX

Unified commerce with native marketplace DNA.

  • Starting priceQuote only
  • ModelSaaS subscription
  • Sold toEnterprise
  • Last checkedOctober 2026
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At a glance

Commercial model
SaaS subscription
Architecture
ModularOne codebase with an extension system and broad API coverage. The bundled storefront is optional.
Deployment
Cloud SaaS
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (FastStore, VTEX IO and Storefront APIs)
Founded
2000
Headquarters
São Paulo, Brazil / New York, USA

Who it suits

Retailers and brands needing native marketplace capability, and Latin American / global multi-country operations.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KLess typical
  • $500K to $10MPossible fit
  • $10M to $100MStrong fit
  • $100M+Strong fit

Strong fit from $10M GMV up.

Strengths

Native marketplace and seller management, strong presence in LATAM and EMEA, composable architecture without full DIY, low-code VTEX IO.

Limitations

Smaller app ecosystem than Shopify / BigCommerce, brand recognition weaker in North America.

Pricing

Quote only

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Subscription plus GMV-based fees. Publicly listed on NYSE.
Transaction fees
GMV-based take rate, set by contract tier
Billing
Quote only. Subscription plus GMV-based fees set by contract tier; average ~$145K/yr per store (FY2025 20-F, October refresh).
Hosting included
Yes
Quote only
Yes, no published price

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Built in

    Built in. Documented: Company accounts, Customer-specific pricing, Quotes. Delivered as first-party VTEX IO apps (vtex.b2b-suite); whether it carries an extra fee is not published. Net terms and punchout not confirmed in scraped docs.

  • Multi-currency

    Built in

    Built in. Currency is set per sales channel (trade policy); multi-currency selling uses multiple sales channels or cross-border multistore, set up via VTEX support ticket.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Built in

    Built in. Sales App is an assisted-selling/mobile POS app; VTEX also documents 'VTEX Sales App integrated with POS' for stores keeping an external POS.

  • Subscriptions

    Built in

    Built in.

  • Multi-vendor marketplace

    Built in

    Built in.

Market position and merchants

About 2,200 customers and 3,100 active online stores across 44 countries (FY2025 20-F).

Documented merchants

  • Walmart
  • Sony
  • Coca-Cola
  • Whirlpool
  • Motorola
  • Carrefour

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.