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commercetools

The category definer for MACH composable commerce.

Also known as commercetools Composable Commerce

  • Starting priceFrom $50,000/yr
  • ModelSaaS subscription
  • Sold toEnterprise
  • Last checkedOctober 2026
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At a glance

Commercial model
SaaS subscription
Architecture
ComposableCommerce functions sold and deployed as separate services that are assembled per project.
Deployment
Cloud SaaSCloud (SaaS APIs)
Headless
Headless nativeBuilt API-first. There is no bundled storefront to work around. Yes (native headless, API-first)
Founded
2006
Headquarters
Munich, Germany

Who it suits

Enterprises committing to composable / MACH architecture with dedicated engineering teams.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KLess typical
  • $500K to $10MLess typical
  • $10M to $100MStrong fit
  • $100M+Strong fit

Strong fit from $10M GMV up.

Strengths

MACH-certified, category leader in Gartner, extremely flexible, no vendor lock-in on frontend, strong for complex catalogues.

Limitations

Requires a large engineering team, 3 to 12 month implementations, storefront is a separate product (commercetools Frontend), expensive.

Pricing

From $50,000/yr

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Order-based annual subscription, quote-only on commercetools.com. AWS Marketplace lists a 12-month contract from $50,000. Add-ons include Premium Support, B2B and Checkout.
Transaction fees
None
Billing
12-month contract listed on AWS Marketplace; commercetools.com itself is quote-only
Hosting included
Yes
Quote only
Top tier only

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Higher tier

    Paid tier or first-party module. Documented: Company accounts, Customer-specific pricing, Quotes.

  • Multi-currency

    Built in

    Built in.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Built in

    Built in.

  • Subscriptions

    Built in

    Built in. Docs frame Recurring Orders around B2B replenishment; whether it is part of the paid B2B add-on is not stated on the pricing page.

  • Multi-vendor marketplace

    Via apps

    Third-party apps only.

    Examples: Mirakl

Market position and merchants

Leader in the 2025 Gartner Magic Quadrant for Digital Commerce (sixth year running); over $100B annualised GMV (Q1 2026, vendor figure).

Documented merchants

  • Ulta Beauty
  • John Lewis
  • Bang & Olufsen
  • BMW
  • L.L.Bean
  • Woolworths

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.