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Ecommerce platform

Webflow eCommerce

Design-led SaaS with a visual code editor.

Also known as Webflow Ecommerce

  • Starting priceFrom $29/mo
  • ModelSaaS subscription
  • Sold toStarter to small business
  • Last checkedOctober 2026
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At a glance

Commercial model
SaaS subscription
Architecture
IntegratedBack end and storefront ship as one product. APIs may exist, but the bundled storefront is the main way to sell.
Deployment
Cloud SaaS
Headless
Headless limitedAPIs exist, but there is no official headless storefront support. Limited (API access)
Founded
2013
Headquarters
San Francisco, California, USA

Who it suits

Design-led DTC brands and marketing teams wanting a fully custom-designed store without developers.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVPossible fit
  • $50K to $500KStrong fit
  • $500K to $10MPossible fit
  • $10M to $100MLess typical
  • $100M+Less typical

Strong fit at $50K to $500K GMV.

Strengths

Unmatched design flexibility in a SaaS, clean CMS, strong SEO, no plugins needed.

Limitations

Limited ecommerce features versus Shopify, product count caps, not ideal for complex inventory.

Pricing

From $29/mo

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Standard $29 (500 items, 2% fee), Plus $74 (5,000 items, 0% fee), Advanced $212 (15,000 items, 0% fee). Billed yearly.
Transaction fees
2% on Standard tier; 0% on Plus and Advanced
Billing
billed yearly; Ecommerce plans Standard $29, Plus $74, Advanced $212
Hosting included
Yes
Quote only
No

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Not documented

    Not documented.

  • Multi-currency

    Via apps

    Third-party apps only. Native: single currency. Monto (webflow.com/integrations/multi-currency-for-webflow-shops-sites) only converts displayed prices. Foxy gives multi-currency checkout but replaces Webflow Ecommerce cart and checkout.

  • Multi-language

    Via apps

    Third-party apps only.

  • Multi-store

    Not documented

    Not documented.

  • Point of sale

    Not documented

    Not documented.

  • Subscriptions

    Via apps

    Third-party apps only. Native subscriptions depended on User Accounts, disabled 29 Jan 2026 (help.webflow.com/hc/en-us/articles/33961415005203). Foxy replaces Webflow checkout.

  • Multi-vendor marketplace

    Not documented

    Not documented.

Market position and merchants

15,119 live stores on Webflow, up 4% year on year (Store Leads, 2026 Q2).

Documented merchants

  • The Concept Wardrobe
  • Bar Kumiko

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.