User Experience, or UX, is one of the most important areas to focus on in Ecommerce. Whereas a physical retailer may be differentiated by location, by store staff, by opening hours, by physical store layout, and many other factors, online your user experience takes on much of this.
Conversion is the art & science of altering UX and other features, to create the maximum chance of visitors becoming purchasers.
If your site is difficult to use, a potential customer is just a click away from leaving. Our range of Ecommerce Guides covering all things UX are here to provide the info you need to increase your sales and put you in a great position against your competitors.