Mobile Ecommerce

Mobile ecommerce take up varies from one country to another, from one age group to another, from one business vertical to another. For some markets ‘mobile’ is the only game in town, for others such as b2b procurement, mobile is often a secondary but hugely important channel. Understanding the market – from mobile sites, to apps; from full sites, to secondary mobile systems – is an important area for anyone working in the world of ecommerce.

For the most part, our attention has been squarely focused on building an ecommerce website and attracting attention, through a…