Market intelligence

Top ecommerce sites in Vietnam.

updated jul 2026

20 retailers · graded on the ecommerce grade score

Vietnam's ecommerce market is dominated by specialized electronics retailers and general marketplaces. The Gioi Di Dong and Dien May Xanh lead in consumer electronics sales, while Shopee and Lazada operate as regional platforms. Bach Hoa Xanh has expanded into grocery delivery. Cellphones.com.vn and Hoang Ha Mobile serve mobile-focused segments. The landscape reflects strong demand for tech products and rapid growth in marketplace adoption across urban centers.

89.0M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Thegioididongthegioididong.com
16.7M85Acustom
“Vietnam's largest electronics retailer, serving mass consumers with comprehensive product selection and trusted warranty services nationwide.”
eg score85A
16,658,116 est. monthly organic visits
2
Dienmayxanhdienmayxanh.com
14.4M85Acustom
“Vietnam's #2 electronics retailer offering appliances, phones, and consumer tech to mass market via proprietary platform.”
eg score85A
14,440,935 est. monthly organic visits
3
Fptshopfptshop.com.vn
7.6M82Acustom
“Vietnam's third-ranked electronics retailer offering computers, phones, and appliances with same-day delivery in major cities.”
eg score82A
7,558,314 est. monthly organic visits
4
Shopeeshopee.vn
11.4M82Acustom
“Shopee Vietnam: Mobile-first ecommerce marketplace for Southeast Asian shoppers, second-largest player after Lazada locally.”
eg score82A
11,367,210 est. monthly organic visits
5
Cellphonescellphones.com.vn
14.0M78A-custom
“Vietnamese cellphone retailer offering smartphones and accessories with local payment options and same-day delivery in major cities.”
eg score78A-
13,992,353 est. monthly organic visits
6
Bachhoaxanhbachhoaxanh.com
7.3M77A-custom
“Vietnamese garden supplies and plants retailer; DIY gardeners and landscapers; largest online catalog with same-day delivery in major cities.”
eg score77A-
7,302,215 est. monthly organic visits
7
Lazadalazada.vn
641.4K74B+custom
“Vietnam's 7th-largest ecommerce platform; broad marketplace serving mass market with electronics, fashion, groceries via app and web.”
eg score74B+
641,369 est. monthly organic visits
8
Dienmaycholondienmaycholon.com
2.6M72B+custom
“Vietnamese kitchen appliances retailer; serves home cooks and small businesses; offers comprehensive range of cooking equipment and tools.”
eg score72B+
2,619,561 est. monthly organic visits
9
Chototchotot.com
2.6M72B+custom
“Chotot: Vietnam's leading classifieds marketplace for cars, real estate, and consumer goods; trusted by millions locally.”
eg score72B+
2,572,933 est. monthly organic visits
10
Hoanghamobilehoanghamobile.com
2.0M71B+custom
“Vietnam's top 10 electronics retailer offering smartphones, gadgets, and accessories with competitive pricing and trusted customer service.”
eg score71B+
1,999,415 est. monthly organic visits
11
Avakidsavakids.com
2.3M70B+custom
eg score70B+
2,342,118 est. monthly organic visits
12
Pnjpnj.com.vn
1.8M69Bcustom
eg score69B
1,826,207 est. monthly organic visits
13
Phongvuphongvu.vn
960.3K69Bcustom
“Phongvu: Vietnam's top 10 electronics retailer offering gadgets, appliances, and tech products via custom platform.”
eg score69B
960,306 est. monthly organic visits
14
Ebayebay.com
122.5K69Bcustom
eg score69B
122,505 est. monthly organic visits
15
Gearvngearvn.com
1.1M69Bcustom
“Vietnamese outdoor gear retailer targeting adventurers; strong local sourcing and competitive pricing on camping, hiking, climbing equipment.”
eg score69B
1,135,177 est. monthly organic visits
16
Etsyetsy.com
93.5K68Bcustom
eg score68B
93,518 est. monthly organic visits
17
Fahasafahasa.com
443.8K67Bcustom
eg score67B
443,768 est. monthly organic visits
18
Nguyenkimnguyenkim.com
1.5M66Bcustom
eg score66B
1,467,518 est. monthly organic visits
19
Tikitiki.vn
548.6K66Bcustom
eg score66B
548,559 est. monthly organic visits
20
Mobilecitymobilecity.vn
921.1K66Bcustom
eg score66B
921,146 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.