top ecommerce sites in vietnam.
updated apr 202620 retailers · graded on the ecommerce grade score
Vietnam's ecommerce market is dominated by electronics and appliances retailers, reflecting strong consumer demand for tech products. The Gioi Di Dong and Dien May Xanh lead the sector, while Shopee represents the marketplace category. Specialized players like FPT Shop and GeekVN serve niche segments. Chotot operates as a classifieds platform. The landscape emphasizes mobile-first shopping and competitive pricing across established and emerging retailers.
“Vietnamese electronics retailer; consumers nationwide; market leader with custom platform handling high transaction volume efficiently.”
eg score62B
16,885,589 est. monthly organic visits
“Vietnam's second-largest electronics retailer selling appliances, consumer electronics, and tech products to mainstream buyers nationwide.”
eg score61B
13,669,507 est. monthly organic visits
“Fptshop: Vietnam's third-largest ecommerce retailer offering electronics, appliances, and consumer goods via custom platform.”
eg score60B-
7,008,444 est. monthly organic visits
“Vietnamese mobile phone retailer offering smartphones and accessories to domestic consumers, ranked 4th nationally on custom platform.”
eg score57B-
13,305,058 est. monthly organic visits
“Vietnam's largest mobile-first ecommerce platform; 150M+ SKUs across categories; dominates with live-shopping and same-day delivery.”
eg score57B-
11,287,719 est. monthly organic visits
“Vietnamese online gardening retailer offering plants, seeds, and tools to hobbyist and professional gardeners nationwide.”
eg score57B-
11,811,947 est. monthly organic visits
“Chotot: Vietnam's classifieds marketplace for used goods, vehicles, and services; peer-to-peer trading platform.”
eg score52C+
2,157,750 est. monthly organic visits
“Vietnamese electronics retailer for mass market; ranked #8; sells phones, accessories, and gadgets nationwide.”
eg score51C+
1,952,029 est. monthly organic visits
“Vietnamese outdoor gear retailer targeting adventurers; strong local sourcing and competitive pricing on camping, hiking, climbing equipment.”
eg score50C+
1,476,478 est. monthly organic visits
“Phongvu: Vietnam's top 10 electronics retailer offering gadgets, appliances, and tech products via custom platform.”
eg score50C+
1,241,335 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.