top ecommerce sites in thailand.
updated jul 202620 retailers · graded on the ecommerce grade score
Thailand's ecommerce market is dominated by regional platforms Shopee and Lazada, which drive significant transaction volume through mobile-first operations. Traditional retailers like Central and HomePro complement digital-native marketplaces, while international players including Samsung, IKEA, and eBay maintain strong presences. The landscape reflects Thailand's shift toward online shopping, with marketplace platforms consolidating buyer traffic alongside specialty retailers.
“Shopee Thailand: Mobile-first ecommerce marketplace for Thai consumers; dominates regional logistics and same-day delivery capabilities.”
eg score87A
13,636,797 est. monthly organic visits
“Lazada Thailand: Southeast Asia's largest ecommerce platform serving Thai consumers with electronics, fashion, groceries, and same-day delivery.”
eg score84A
3,713,350 est. monthly organic visits
“Central: Thailand's third-largest department store chain, serving affluent urban shoppers with luxury goods, fashion, and lifestyle products.”
eg score75B+
1,179,835 est. monthly organic visits
“Samsung Thailand: Electronics retailer offering smartphones, TVs, appliances; rank 4 ecommerce player with direct-to-consumer sales platform.”
eg score74B+
872,582 est. monthly organic visits
“Swedish furniture retailer offering affordable home furnishings and DIY assembly for Thai budget-conscious homemakers.”
eg score72B+
610,575 est. monthly organic visits
“BNN is Thailand's #6 ecommerce retailer offering general merchandise on a custom platform for mainstream consumers.”
eg score72B+
3,209,854 est. monthly organic visits
“Homepro: Thailand's leading home improvement retailer offering DIY supplies, furniture, and building materials for homeowners and contractors.”
eg score69B
1,637,922 est. monthly organic visits
“eBay Thailand: Global marketplace for buyers/sellers offering auction and fixed-price items across categories.”
eg score69B
113,299 est. monthly organic visits
“Thaiwatsadu: Thai homeware retailer offering traditional crafts and artisan goods directly to domestic and regional customers.”
eg score68B
2,275,394 est. monthly organic visits
“Etsy: Global handmade and vintage marketplace connecting Thai artisans with international buyers seeking unique, authentic goods.”
eg score68B
75,573 est. monthly organic visits
“Bigc is Thailand's sixth-ranked ecommerce retailer, offering broad product selection for mainstream consumers across categories.”
eg score68B
956,797 est. monthly organic visits
eg score67B
960,031 est. monthly organic visits
eg score67B
91,998 est. monthly organic visits
“Thai online retailer offering fashion, electronics, and lifestyle products to Southeast Asian consumers on a custom platform.”
eg score66B
959,350 est. monthly organic visits
eg score66B
124,223 est. monthly organic visits
“Jib: Thai online marketplace offering electronics, home goods, and fashion with same-day delivery in Bangkok and major cities.”
eg score65B
819,250 est. monthly organic visits
eg score61B
32,473 est. monthly organic visits
“Powerbuy: Thai electronics retailer ranking 10th nationally; offers consumer tech products via custom platform.”
eg score59B-
451,843 est. monthly organic visits
eg score57B-
238,504 est. monthly organic visits
eg score54C+
105,658 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: jul 2026.