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Top ecommerce sites in Thailand. updated jul 2026 20 retailers · graded on the ecommerce grade score
Thailand's ecommerce market is dominated by regional platforms Shopee and Lazada, which drive significant transaction volume through mobile-first operations. Traditional retailers like Central and HomePro complement digital-native marketplaces, while international players including Samsung, IKEA, and eBay maintain strong presences. The landscape reflects Thailand's shift toward online shopping, with marketplace platforms consolidating buyer traffic alongside specialty retailers.
32.1M
est. monthly organic visits
The retailer rankings Select a row for insights ↘
# retailer organic/mo eg score platform
1 13.6M 87 A custom ▸ “Shopee Thailand: Mobile-first ecommerce marketplace for Thai consumers; dominates regional logistics and same-day delivery capabilities.”
eg score 87 A
13,636,797 est. monthly organic visits
2 3.7M 84 A custom ▸ “Lazada Thailand: Southeast Asia's largest ecommerce platform serving Thai consumers with electronics, fashion, groceries, and same-day delivery.”
eg score 84 A
3,713,350 est. monthly organic visits
3 1.2M 75 B+ custom ▸ “Central: Thailand's third-largest department store chain, serving affluent urban shoppers with luxury goods, fashion, and lifestyle products.”
eg score 75 B+
1,179,835 est. monthly organic visits
4 872.6K 74 B+ custom ▸ “Samsung Thailand: Electronics retailer offering smartphones, TVs, appliances; rank 4 ecommerce player with direct-to-consumer sales platform.”
eg score 74 B+
872,582 est. monthly organic visits
5 610.6K 72 B+ custom ▸ “Swedish furniture retailer offering affordable home furnishings and DIY assembly for Thai budget-conscious homemakers.”
eg score 72 B+
610,575 est. monthly organic visits
6 3.2M 72 B+ custom ▸ “BNN is Thailand's #6 ecommerce retailer offering general merchandise on a custom platform for mainstream consumers.”
eg score 72 B+
3,209,854 est. monthly organic visits
7 1.6M 69 B custom ▸ “Homepro: Thailand's leading home improvement retailer offering DIY supplies, furniture, and building materials for homeowners and contractors.”
eg score 69 B
1,637,922 est. monthly organic visits
8 113.3K 69 B custom ▸ “eBay Thailand: Global marketplace for buyers/sellers offering auction and fixed-price items across categories.”
eg score 69 B
113,299 est. monthly organic visits
9 2.3M 68 B custom ▸ “Thaiwatsadu: Thai homeware retailer offering traditional crafts and artisan goods directly to domestic and regional customers.”
eg score 68 B
2,275,394 est. monthly organic visits
10 75.6K 68 B custom ▸ “Etsy: Global handmade and vintage marketplace connecting Thai artisans with international buyers seeking unique, authentic goods.”
eg score 68 B
75,573 est. monthly organic visits
11 956.8K 68 B ▸ “Bigc is Thailand's sixth-ranked ecommerce retailer, offering broad product selection for mainstream consumers across categories.”
eg score 68 B
956,797 est. monthly organic visits
12 960.0K 67 B custom ▸ eg score 67 B
960,031 est. monthly organic visits
13 92.0K 67 B custom ▸ eg score 67 B
91,998 est. monthly organic visits
14 959.4K 66 B custom ▸ “Thai online retailer offering fashion, electronics, and lifestyle products to Southeast Asian consumers on a custom platform.”
eg score 66 B
959,350 est. monthly organic visits
15 124.2K 66 B custom ▸ eg score 66 B
124,223 est. monthly organic visits
16 819.3K 65 B custom ▸ “Jib: Thai online marketplace offering electronics, home goods, and fashion with same-day delivery in Bangkok and major cities.”
eg score 65 B
819,250 est. monthly organic visits
17 32.5K 61 B custom ▸ eg score 61 B
32,473 est. monthly organic visits
18 451.8K 59 B- custom ▸ “Powerbuy: Thai electronics retailer ranking 10th nationally; offers consumer tech products via custom platform.”
eg score 59 B-
451,843 est. monthly organic visits
19 238.5K 57 B- custom ▸ eg score 57 B-
238,504 est. monthly organic visits
20 105.7K 54 C+ custom ▸ eg score 54 C+
105,658 est. monthly organic visits
methodology The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: jul 2026.