top ecommerce sites in new zealand.
updated apr 202618 retailers · graded on the ecommerce grade score
New Zealand's ecommerce market centers on established local platforms and international players. TradeMe leads as the dominant marketplace, while The Warehouse and Kmart provide broad retail coverage. Specialist retailers PB Tech and Noel Leeming capture electronics demand, while JB Hi-Fi and Amazon extend digital reach. Bunnings and Mitre 10 serve home improvement, and Pak'nSave addresses grocery delivery, reflecting a diversified retail ecosystem dominated by regional operators.
“TradeMe: New Zealand's #1 online marketplace for auction, classified ads, and retail across categories.”
eg score58B-
1,959,757 est. monthly organic visits
“The Warehouse: NZ's second-ranked general retailer offering household, electronics, and everyday goods at value prices.”
eg score56B-
1,231,119 est. monthly organic visits
“Kmart: NZ discount variety retailer offering homeware, toys, fashion for budget-conscious families via custom platform.”
eg score56B-
1,210,604 est. monthly organic visits
“PB Tech: NZ's largest tech retailer offering computers, components, and electronics with same-day delivery in major cities.”
eg score55B-
1,001,019 est. monthly organic visits
“Electronics retailer serving NZ consumers; fifth-largest player with broad appliance, entertainment, and tech product selection.”
eg score54C+
622,746 est. monthly organic visits
“Global marketplace offering millions of products with fast NZ delivery, serving all consumer segments across every category.”
eg score53C+
371,540 est. monthly organic visits
“JB Hi-Fi NZ: Electronics retailer serving Kiwis with tech, appliances, audio. Established chain with physical stores plus online shopping.”
eg score53C+
520,540 est. monthly organic visits
“Pak'nSave: New Zealand grocery discount retailer serving budget-conscious families with everyday low prices across fresh and packaged goods.”
eg score53C+
429,027 est. monthly organic visits
“Mitre10: New Zealand's #9 hardware retailer; DIY and trade customers; custom platform with local branch network.”
eg score51C+
891,970 est. monthly organic visits
“Bunnings: NZ's largest home improvement and hardware retailer, serving DIYers and professionals with extensive product range.”
eg score51C+
799,121 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.