Market intelligence

Top ecommerce sites in New Zealand.

updated jul 2026

20 retailers · graded on the ecommerce grade score

New Zealand's ecommerce market centers on established retailers adapting to online sales. The Warehouse leads as the dominant general merchandise player, while Noel Leeming and PB Tech serve electronics demand. Trade Me operates as a major marketplace platform. Grocery competition intensifies via New World and Pak'nSave. International presence from Amazon and JB Hi-Fi reflects growing cross-border shopping, though local retailers maintain market control.

12.8M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Thewarehousethewarehouse.co.nz
1.1M85Asalesforce commerce
“The Warehouse: New Zealand's largest general merchandise retailer, serving everyday shoppers with affordable essentials across groceries, clothing, and home.”
eg score85A
1,115,009 est. monthly organic visits
2
Noelleemingnoelleeming.co.nz
796.2K84Asalesforce commerce
“Noelleeming: NZ's #2 electronics retailer offering appliances, tech, and home goods with established local market presence.”
eg score84A
796,231 est. monthly organic visits
3
Trademetrademe.co.nz
2.2M80Acustom
“TradeMe: New Zealand's largest online marketplace for auctions, classifieds, and retail across thousands of categories.”
eg score80A
2,177,009 est. monthly organic visits
4
Amazonamazon.com
461.0K80A-custom
“Global marketplace offering millions of products with fast NZ delivery, competitive pricing, and Prime membership benefits for convenience.”
eg score80A-
460,987 est. monthly organic visits
5
Pbtechpbtech.co.nz
763.8K79A-custom
“PB Tech: New Zealand's leading tech retailer offering computers, components, and electronics with same-day delivery in major cities.”
eg score79A-
763,814 est. monthly organic visits
6
Newworldnewworld.co.nz
589.7K78A-custom
“Newworld: New Zealand supermarket chain offering groceries, fresh produce, and household essentials across multiple locations.”
eg score78A-
589,697 est. monthly organic visits
7
Kmartkmart.co.nz
1.0M77A-custom
“Kmart NZ: Discount variety retailer for budget-conscious shoppers; offers homewares, fashion, and toys at competitive prices.”
eg score77A-
1,009,256 est. monthly organic visits
8
Jbhifijbhifi.co.nz
411.6K76A-shopify
“JB Hi-Fi NZ: Electronics retailer for tech-savvy consumers; largest dedicated electronics chain in New Zealand.”
eg score76A-
411,595 est. monthly organic visits
9
Harveynormanharveynorman.co.nz
375.1K76A-custom
“Harvey Norman NZ: Electronics & furniture retailer serving mass-market consumers via custom platform; rank 9 ecommerce player.”
eg score76A-
375,076 est. monthly organic visits
10
Paknsavepaknsave.co.nz
354.9K76A-custom
“PakNSave: New Zealand discount grocer offering budget-friendly supermarket staples and essentials nationwide.”
eg score76A-
354,886 est. monthly organic visits
11
Farmersfarmers.co.nz
613.7K76A-custom
eg score76A-
613,659 est. monthly organic visits
12
Briscoesbriscoes.co.nz
627.3K75B+custom
eg score75B+
627,258 est. monthly organic visits
13
Mitre10mitre10.co.nz
775.6K74B+custom
“Mitre10: New Zealand's #9 hardware retailer; DIY and trade customers; custom platform with local branch network.”
eg score74B+
775,643 est. monthly organic visits
14
Bunningsbunnings.co.nz
659.1K74B+custom
“Bunnings: NZ's largest home improvement and hardware retailer, serving DIYers and professionals with extensive product range.”
eg score74B+
659,080 est. monthly organic visits
15
Woolworthswoolworths.co.nz
640.1K73B+custom
eg score73B+
640,069 est. monthly organic visits
16
Ebayebay.com
87.6K73B+custom
eg score73B+
87,555 est. monthly organic visits
17
Temutemu.com
361.7K73B+custom
eg score73B+
361,690 est. monthly organic visits
18
Aliexpressaliexpress.com
136.1K72B+custom
eg score72B+
136,078 est. monthly organic visits
19
Warehousestationerywarehousestationery.co.nz
221.0K72B+salesforce commerce
eg score72B+
221,011 est. monthly organic visits
20
Chemistwarehousechemistwarehouse.co.nz
575.3K71B+custom
eg score71B+
575,251 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.