Market intelligence

Top ecommerce sites in Pakistan.

updated jul 2026

19 retailers · graded on the ecommerce grade score

Pakistan's ecommerce market is dominated by Daraz.pk, a regional marketplace leading in general merchandise. International platforms like Amazon, AliExpress, and eBay maintain significant presence alongside local specialists. Domestic retailers including Sapphire Online, Naheed, and fashion-focused players like Junaid Jamshed and Outfitters serve distinct consumer segments. The landscape reflects growing online adoption across apparel, groceries, and cross-border commerce.

14.3M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Darazdaraz.pk
6.2M85Acustom
“Daraz: Pakistan's largest ecommerce marketplace connecting millions of buyers and sellers across fashion, electronics, and daily essentials.”
eg score85A
6,225,689 est. monthly organic visits
2
Amazonamazon.com
1.4M79A-custom
“Global marketplace offering millions of products with fast delivery and secure payments to Pakistani customers nationwide.”
eg score79A-
1,379,505 est. monthly organic visits
3
Sapphireonlinesapphireonline.pk
1.9M78A-shopify
“Sapphire Online: Pakistani Shopify jeweler targeting domestic & diaspora customers; ranked #3 for gemstones and fine jewelry.”
eg score78A-
1,922,492 est. monthly organic visits
4
Aliexpressaliexpress.com
348.3K73B+custom
“AliExpress: Chinese marketplace offering bulk electronics, fashion, and home goods at wholesale prices for Pakistani resellers and consumers.”
eg score73B+
348,259 est. monthly organic visits
5
Ebayebay.com
230.7K73B+custom
“eBay Pakistan: Global marketplace for buyers and sellers offering electronics, fashion, collectibles with international shipping access.”
eg score73B+
230,742 est. monthly organic visits
6
Naheednaheed.pk
630.7K71B+magento
“Naheed: Pakistan's sixth-ranked ecommerce platform offering groceries, household essentials, and general merchandise to urban consumers via Magento.”
eg score71B+
630,679 est. monthly organic visits
7
Etsyetsy.com
101.3K71B+custom
“Etsy: Handmade and vintage marketplace for Pakistan's creative buyers seeking unique, artisan-crafted goods globally.”
eg score71B+
101,329 est. monthly organic visits
8
Junaidjamshedjunaidjamshed.com
634.6K66Bshopify
“Pakistan's largest luxury fashion retailer offering premium formal wear and contemporary designs for affluent urban consumers.”
eg score66B
634,562 est. monthly organic visits
9
Gulahmedshopgulahmedshop.com
325.7K65Bshopify
“Gulahmedshop: Pakistani fashion retailer offering traditional and contemporary clothing for South Asian customers online.”
eg score65B
325,676 est. monthly organic visits
10
Outfittersoutfitters.com.pk
152.0K64Bshopify
“Outfitters: Pakistan's top fashion retailer offering contemporary clothing, accessories, and home goods for style-conscious consumers nationwide.”
eg score64B
152,012 est. monthly organic visits
11
Nishatlinennishatlinen.com
214.2K64Bshopify
eg score64B
214,165 est. monthly organic visits
12
Nutrifactornutrifactor.com.pk
283.3K62Bshopify
eg score62B
283,293 est. monthly organic visits
13
Zellburyzellbury.com
839.4K62Bshopify
“Zellbury: Pakistani fashion e-retailer offering contemporary clothing for urban consumers; Shopify-based with strong domestic market presence.”
eg score62B
839,379 est. monthly organic visits
14
Beechtreebeechtree.pk
297.7K59B-shopify
eg score59B-
297,732 est. monthly organic visits
15
Edenrobeedenrobe.com
357.1K59B-shopify
eg score59B-
357,148 est. monthly organic visits
16
Khaadikhaadi.com
221.8K57B-salesforce commerce
“Khaadi: Pakistani fashion retailer offering traditional and contemporary clothing for women and men, built on Salesforce Commerce.”
eg score57B-
221,803 est. monthly organic visits
17
Telemarttelemart.pk
48.4K51C+shopify
“Telemart: Pakistan's ninth-largest ecommerce platform offering electronics, appliances, and home goods to urban shoppers via custom technology.”
eg score51C+
48,413 est. monthly organic visits
18
Sayasaya.pk
25.5K49Cshopify
eg score49C
25,500 est. monthly organic visits
19
Bagallerybagallery.com
33.0K48Cshopify
“Bagallery: Pakistani bag retailer offering leather handbags, backpacks, and travel bags for style-conscious customers seeking quality locally-made products.”
eg score48C
32,987 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.