eg

top ecommerce sites in india.

updated apr 2026

20 retailers · graded on the ecommerce grade score

India's ecommerce sector centers on Amazon and Flipkart, which dominate general merchandise alongside specialized players like Myntra for fashion and Nykaa for beauty. Social commerce via Meesho and B2B platforms like IndiaMart reflect market diversity. Hyperlocal grocery (BigBasket), electronics (Croma, Reliance Digital), and fashion retail (Ajio) address specific segments, creating a fragmented but rapidly growing landscape serving 500+ million online shoppers.

286.3M
monthly visits
20
retailers graded
65
avg eg score
apr 2026
last refreshed
#retailertraffic/moeg scoreplatform
  1. 1Amazon logo
    Amazonamazon.in
    105.2M89Acustom

    Amazon India: Marketplace leader offering electronics, fashion, groceries to Indian consumers via proprietary logistics network.

    eg score89A

    105,217,158 est. monthly organic visits

  2. 2Flipkart logo
    Flipkartflipkart.com
    93.8M88Acustom

    India's second-largest ecommerce platform; mass-market audience; competes with Amazon via logistics network and regional payment options.

    eg score88A

    93,830,205 est. monthly organic visits

  3. 3Myntra logo
    Myntramyntra.com
    14.3M81Acustom

    Myntra: India's third-ranked fashion e-commerce platform serving style-conscious consumers with apparel, accessories, and footwear.

    eg score81A

    14,318,062 est. monthly organic visits

  4. 4Meesho logo
    Meeshomeesho.com
    13.8M80Acustom

    Meesho: Indian social commerce platform enabling resellers and small businesses to sell via WhatsApp and social media.

    eg score80A

    13,772,706 est. monthly organic visits

  5. 5Indiamart logo
    Indiamartindiamart.com
    16.0M79A-custom

    India's largest B2B marketplace connecting manufacturers, wholesalers, and businesses for bulk procurement and supplier discovery.

    eg score79A-

    16,037,490 est. monthly organic visits

  6. 6Ajio logo
    Ajioajio.com
    2.3M70B+custom

    Ajio: Indian fashion and lifestyle marketplace offering affordable apparel, accessories, and home goods to value-conscious consumers.

    eg score70B+

    2,318,688 est. monthly organic visits

  7. 7Croma logo
    Cromacroma.com
    5.8M68Bcustom

    Croma: India's largest electronics retailer, serving mass market consumers with wide gadget selection and organized store experience.

    eg score68B

    5,841,975 est. monthly organic visits

  8. 8Nykaa logo
    Nykaanykaa.com
    3.7M68Bcustom

    Indian beauty & personal care marketplace; 20M+ customers; largest selection of makeup, skincare, and wellness brands.

    eg score68B

    3,682,749 est. monthly organic visits

  9. 9Reliancedigital logo
    Reliancedigitalreliancedigital.in
    6.1M67Bcustom

    Reliancedigital: India's 9th-ranked electronics retailer; serves mass market with broad appliances, mobiles, and consumer electronics selection.

    eg score67B

    6,071,268 est. monthly organic visits

  10. 10Bigbasket logo
    Bigbasketbigbasket.com
    2.5M66Bcustom

    Bigbasket: Indian online grocer serving urban households with same-day delivery of fresh produce, staples, and household essentials.

    eg score66B

    2,468,028 est. monthly organic visits

  11. 11Jiomart logo
    Jiomartjiomart.com
    2.3M66Bcustom
  12. 12Firstcry logo
    Firstcryfirstcry.com
    1.7M62Bcustom
  13. 13Lenskart logo
    Lenskartlenskart.com
    895.5K62Bcustom
  14. 14Tatacliq logo
    Tatacliqtatacliq.com
    849.7K59B-custom
  15. 15Snapdeal logo
    Snapdealsnapdeal.com
    457.1K57B-custom
  16. 16Pepperfry logo
    Pepperfrypepperfry.com
    476.0K56B-custom
  17. 17Samsung logo
    Samsungsamsung.com
    11.9M51C+custom
  18. 18Vijaysales logo
    Vijaysalesvijaysales.com
    1.7M46Ccustom
  19. 19Boat Lifestyle logo
    Boat Lifestyleboat-lifestyle.com
    1.7M46Cshopify
  20. 20Nykaafashion logo
    Nykaafashionnykaafashion.com
    754.6K44Ccustom

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: apr 2026.