Market intelligence

Top ecommerce sites in Philippines.

updated jul 2026

17 retailers · graded on the ecommerce grade score

The Philippine ecommerce market is dominated by regional platforms Lazada and Shopee, which command significant share in general merchandise and social commerce. International players including Amazon, Etsy, and AliExpress maintain presence alongside category specialists like Samsung, Nike, and IKEA. Local retailers Watsons anchor the pharmacy and beauty segment. The market reflects strong mobile-first adoption and preference for established marketplaces over standalone retailer sites.

12.4M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Lazadalazada.com.ph
2.4M87Acustom
“Philippines' largest ecommerce platform offering electronics, fashion, home goods, and groceries with same-day delivery in metro areas.”
eg score87A
2,390,613 est. monthly organic visits
2
Shopeeshopee.ph
2.6M86Acustom
“Shopee Philippines: Mobile-first marketplace for Filipino shoppers, rank #2, features live shopping, seller verification, and same-day delivery.”
eg score86A
2,550,675 est. monthly organic visits
3
Amazonamazon.com
2.0M83Acustom
“Global marketplace leader offering millions of products with fast delivery to Philippines; serves mass consumers seeking convenience and selection.”
eg score83A
2,015,072 est. monthly organic visits
4
Samsungsamsung.com
1.0M78A-custom
“Samsung Philippines sells electronics and appliances to tech-savvy consumers via direct-to-consumer platform.”
eg score78A-
1,028,331 est. monthly organic visits
5
Nikenike.com
510.0K76A-custom
“Nike Philippines: Athletic footwear & apparel for performance-focused consumers; market leader with exclusive local product editions.”
eg score76A-
509,973 est. monthly organic visits
6
Etsyetsy.com
232.5K76A-custom
“Etsy: Marketplace for handmade, vintage, and craft supplies; global audience; strongest in creative, personalized goods.”
eg score76A-
232,522 est. monthly organic visits
7
Ebayebay.com
237.6K76A-custom
“eBay Philippines: Global marketplace for sellers and buyers; peer-to-peer auction and fixed-price retail across categories.”
eg score76A-
237,620 est. monthly organic visits
8
Ikeaikea.com
332.1K75B+custom
“Swedish furniture retailer offering affordable home solutions for Filipino families through self-assembly designs and sustainability focus.”
eg score75B+
332,094 est. monthly organic visits
9
Watsonswatsons.com.ph
1.6M72B+custom
“Watsons: Philippine health & beauty retailer serving mass market with extensive drugstore and personal care range.”
eg score72B+
1,587,539 est. monthly organic visits
10
Aliexpressaliexpress.com
60.4K70B+custom
“AliExpress: Massive Chinese marketplace for budget-conscious Filipino shoppers seeking affordable electronics, fashion, and home goods with buyer protection.”
eg score70B+
60,352 est. monthly organic visits
11
Sheinshein.com
159.4K69Bcustom
eg score69B
159,426 est. monthly organic visits
12
Xboxxbox.com
67.6K69Bcustom
eg score69B
67,551 est. monthly organic visits
13
Datablitzdatablitz.com.ph
220.7K67Bshopify
“Datablitz: Philippine gaming retailer specializing in consoles, games, and tech—top 10 ecommerce player with strong local logistics.”
eg score67B
220,697 est. monthly organic visits
14
Adidasadidas.com.ph
315.8K67Bcustom
“Adidas Philippines: Athletic footwear and apparel retailer serving Filipino athletes and casual sportswear consumers via proprietary platform.”
eg score67B
315,849 est. monthly organic visits
15
Abensonabenson.com
238.0K66Bcustom
“Abenson: Philippines' leading appliance and electronics retailer, serving middle-to-upper-income households with trusted brand selection.”
eg score66B
238,035 est. monthly organic visits
16
Zalorazalora.com.ph
292.8K65Bcustom
“Zalora: Philippine online fashion retailer offering local and international apparel, shoes, and accessories with same-day delivery in metro areas.”
eg score65B
292,800 est. monthly organic visits
17
Carousellcarousell.ph
149.2K59B-custom
“Carousell: Philippine peer-to-peer marketplace for secondhand goods, targeting budget-conscious buyers seeking affordable used items.”
eg score59B-
149,234 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.