top ecommerce sites in philippines.
updated apr 202620 retailers · graded on the ecommerce grade score
The Philippines ecommerce market is dominated by regional C2C and B2C platforms, with Shopee and Lazada commanding the largest share. Specialized retailers like Zalora for fashion, Datablitz for gaming, and BeautyMNL for cosmetics serve specific categories. Global brands including Adidas and Nike operate direct channels alongside local electronics retailer Abenson, reflecting a diverse marketplace serving 115+ million consumers increasingly shopping online.
“Shopee PH: Philippines' leading mobile-first ecommerce platform for mass-market shoppers seeking affordable goods, fast delivery, and seller variety.”
eg score83A
2,795,311 est. monthly organic visits
“Lazada Philippines: Second-largest ecommerce platform serving Filipino shoppers with diverse product categories and mobile-first shopping experience.”
eg score83A
1,331,787 est. monthly organic visits
“Zalora: Philippine online fashion retailer offering local and international apparel, shoes, and accessories with same-day delivery in metro areas.”
eg score65B
341,348 est. monthly organic visits
“Adidas Philippines: Athletic footwear and apparel retailer serving Filipino athletes and casual sportswear consumers via proprietary platform.”
eg score64B
241,026 est. monthly organic visits
“Abenson: Philippines' leading appliance and electronics retailer, serving middle-to-upper-income households with trusted brand selection.”
eg score61B
336,013 est. monthly organic visits
“Carousell: Philippine peer-to-peer marketplace for secondhand goods, targeting budget-conscious buyers seeking affordable used items.”
eg score58B-
119,548 est. monthly organic visits
“Nike Philippines: Athletic footwear and apparel for sports enthusiasts; custom platform with localized inventory and pricing.”
eg score56B-
1,529,333 est. monthly organic visits
“Global marketplace offering millions of products with fast delivery, competitive prices, and buyer protection for Filipino shoppers.”
eg score50C
309,609 est. monthly organic visits
“Philippine beauty e-commerce platform offering cosmetics, skincare, and haircare with curated local and international brands.”
eg score40C
1,851 est. monthly organic visits
“Datablitz: Philippine gaming retailer specializing in consoles, games, and tech—top 10 ecommerce player with strong local logistics.”
eg score35C-
108 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.