top ecommerce sites in indonesia.
updated apr 202620 retailers · graded on the ecommerce grade score
Indonesia's ecommerce market centers on marketplace platforms, with Shopee and Tokopedia leading transaction volumes. Lazada and Blibli compete in general merchandise, while specialized retailers like Zalora (fashion), iBox (electronics), and Orami (mother-and-child) serve distinct categories. OLX dominates classifieds. The sector reflects high mobile penetration and a developing logistics infrastructure supporting rapid growth in Southeast Asia's largest economy.
“Indonesia's largest ecommerce marketplace, serving millions with diverse sellers, competitive pricing, and integrated logistics solutions.”
eg score81A
43,593,849 est. monthly organic visits
“Indonesia's largest marketplace for buyers and sellers; 200M+ products across categories; second-biggest ecommerce platform nationwide.”
eg score80A-
30,530,833 est. monthly organic visits
“Indonesia's third-largest ecommerce platform offering apparel, electronics, and home goods to mainstream shoppers via proprietary marketplace technology.”
eg score79A-
10,906,370 est. monthly organic visits
“Lazada Indonesia: Southeast Asia's leading ecommerce platform serving mass market shoppers with extensive product selection and same-day delivery options.”
eg score79A-
19,195,973 est. monthly organic visits
“Zalora: Indonesia's #5 fashion e-retailer offering apparel, shoes, and accessories for style-conscious shoppers via proprietary platform.”
eg score75A-
8,714,486 est. monthly organic visits
“Ibox: Indonesian electronics retailer offering Apple products, gadgets, and accessories to tech-savvy consumers with nationwide presence.”
eg score72B+
4,858,242 est. monthly organic visits
“OLX Indonesia: Classifieds marketplace for Indonesian buyers/sellers trading used goods, vehicles, and services locally.”
eg score70B
5,380,355 est. monthly organic visits
“Mi: Indonesia's 8th-ranked ecommerce platform offering electronics, gadgets, and lifestyle products via proprietary technology.”
eg score68B
4,001,049 est. monthly organic visits
“Orami: Indonesian online marketplace for mothers and babies, ranked #9, offering parenting essentials and lifestyle products nationwide.”
eg score64B
2,157,004 est. monthly organic visits
“Ruparupa: Indonesian online retailer offering electronics, home appliances, and consumer goods to mass-market shoppers nationwide.”
eg score63B
750,009 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.