top ecommerce sites in indonesia.
updated jul 202620 retailers · graded on the ecommerce grade score
Indonesia's ecommerce market is dominated by regional marketplace platforms, with Shopee, Blibli, and Tokopedia commanding significant share. Lazada and Zalora serve general and fashion segments respectively. Specialized retailers like iBox focus on electronics, while classifieds player OLX and international players eBay maintain presence. The landscape reflects Indonesia's large population and growing digital adoption across archipelago markets.
“Indonesia's largest ecommerce marketplace, serving mass market shoppers with local sellers, competitive pricing, and same-day delivery options.”
eg score83A
44,279,319 est. monthly organic visits
“Indonesia's second-largest ecommerce marketplace offering electronics, fashion, and home goods with strong logistics coverage across the archipelago.”
eg score81A
8,504,547 est. monthly organic visits
“Indonesia's third-largest ecommerce marketplace connecting millions of buyers and sellers across diverse product categories nationwide.”
eg score81A
23,460,169 est. monthly organic visits
“Lazada Indonesia: Southeast Asia's fourth-largest ecommerce platform offering diverse products to Indonesian consumers via proprietary marketplace technology.”
eg score80A
16,732,750 est. monthly organic visits
“Indonesian fashion & lifestyle marketplace; mass-market shoppers; largest Southeast Asia fashion retailer with fast delivery.”
eg score77A-
6,976,962 est. monthly organic visits
“Ibox: Indonesian electronics retailer offering smartphones, gadgets, and accessories to tech-savvy consumers nationwide.”
eg score74B+
4,115,546 est. monthly organic visits
“OLX Indonesia: Classified marketplace for individuals buying/selling used items locally with verified seller ratings.”
eg score72B+
5,817,341 est. monthly organic visits
“Erafone: Indonesia's leading electronics retailer offering laptops, phones, and gadgets with competitive pricing and widespread store presence.”
eg score71B+
4,483,183 est. monthly organic visits
“Mi: Indonesian electronics retailer offering smartphones, gadgets, and accessories with direct Xiaomi ecosystem integration and local payment options.”
eg score71B+
3,810,976 est. monthly organic visits
“eBay Indonesia: Global marketplace for buyers/sellers; auction and fixed-price items; trusted cross-border trading platform.”
eg score68B
168,141 est. monthly organic visits
eg score68B
141,131 est. monthly organic visits
eg score67B
166,612 est. monthly organic visits
eg score67B
412,637 est. monthly organic visits
eg score66B
1,034,129 est. monthly organic visits
“Ruparupa: Indonesian online retailer offering electronics, home appliances, and consumer goods to mass-market shoppers nationwide.”
eg score66B
1,117,181 est. monthly organic visits
“Orami: Indonesian online marketplace for mothers and babies, ranked #9, offering parenting essentials and lifestyle products nationwide.”
eg score63B
1,311,552 est. monthly organic visits
eg score62B
675,012 est. monthly organic visits
eg score62B
130,938 est. monthly organic visits
eg score61B
267,651 est. monthly organic visits
eg score60B-
533,789 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: jul 2026.