20 retailers · graded on the ecommerce grade score
Indonesia's ecommerce market is dominated by regional marketplace platforms, with Shopee, Blibli, and Tokopedia commanding significant share. Lazada and Zalora serve general and fashion segments respectively. Specialized retailers like iBox focus on electronics, while classifieds player OLX and international players eBay maintain presence. The landscape reflects Indonesia's large population and growing digital adoption across archipelago markets.
“Indonesia's second-largest ecommerce marketplace offering electronics, fashion, and home goods with strong logistics coverage across the archipelago.”
“Lazada Indonesia: Southeast Asia's fourth-largest ecommerce platform offering diverse products to Indonesian consumers via proprietary marketplace technology.”
“Mi: Indonesian electronics retailer offering smartphones, gadgets, and accessories with direct Xiaomi ecosystem integration and local payment options.”
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.