top ecommerce sites in singapore.
updated apr 202620 retailers · graded on the ecommerce grade score
Singapore's ecommerce market centers on Shopee and Lazada, which dominate general merchandise, alongside Amazon for broader reach. Carousell leads peer-to-peer sales, while FairPrice, Challenger, and Cold Storage serve grocery and electronics segments. IKEA and Harvey Norman anchor furniture and appliances. Zalora specializes in fashion. The landscape reflects strong logistics infrastructure and high digital adoption across diverse retail categories.
“Southeast Asia's largest ecommerce platform; Singaporeans buy fashion, electronics, groceries via mobile-first marketplace with live shopping.”
eg score83A
708,209 est. monthly organic visits
“Lazada Singapore: Southeast Asia's second-largest ecommerce platform serving mass consumers with competitive prices and fast local delivery.”
eg score82A
324,825 est. monthly organic visits
“Amazon Singapore: Global ecommerce marketplace for Southeast Asian shoppers; ranks third locally; operates proprietary platform.”
eg score82A
514,940 est. monthly organic visits
“Carousell: Singapore's peer-to-peer marketplace for secondhand goods, connecting buyers and sellers via mobile-first platform.”
eg score78A-
425,063 est. monthly organic visits
“Fairprice: Singapore's leading supermarket chain offering groceries, household essentials, and fresh produce at competitive prices.”
eg score78A-
464,618 est. monthly organic visits
“Challenger: Singapore's #6 electronics retailer offering gaming, computing, and tech products to local enthusiasts via Shopify.”
eg score59B-
64,577 est. monthly organic visits
“IKEA Singapore: Affordable Scandinavian furniture and home goods for budget-conscious homemakers in compact spaces.”
eg score56B-
554,034 est. monthly organic visits
“Zalora is Singapore's leading online fashion and lifestyle retailer, serving style-conscious shoppers with broad apparel and footwear selection.”
eg score47C
125,950 est. monthly organic visits
“Harvey Norman Singapore: Electronics & furniture retailer serving mass market with extensive physical stores and omnichannel presence.”
eg score47C
128,667 est. monthly organic visits
“Coldstorage: Singapore's leading frozen & chilled food ecommerce platform serving households with convenient home delivery.”
eg score43C
36,952 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: apr 2026.