Market intelligence

Top ecommerce sites in Singapore.

updated jul 2026

20 retailers · graded on the ecommerce grade score

Singapore's ecommerce market is dominated by regional platforms Shopee and Lazada, which lead consumer spending across categories. Amazon and international retailers like IKEA and Nike maintain strong positions, while Carousell serves the C2C segment. Local players FairPrice and Samsung round the top tier. The market reflects Singapore's affluent, digitally-native population and regional hub status.

4.4M

est. monthly organic visits

retailers graded

avg eg score

jul 2026

last refreshed

The retailer rankings

Select a row for insights

#retailerorganic/moeg scoreplatform

1
Shopeeshopee.sg
672.9K86Acustom
“Shopee: Southeast Asia's largest mobile marketplace; Singapore users shop flash sales, local brands, and cross-border goods.”
eg score86A
672,857 est. monthly organic visits
2
Lazadalazada.sg
334.6K85Acustom
“Lazada Singapore: Southeast Asia's largest ecommerce platform offering electronics, fashion, and groceries with same-day delivery options.”
eg score85A
334,646 est. monthly organic visits
3
Amazonamazon.sg
393.9K84Acustom
“Amazon Singapore: Multinational ecommerce platform offering electronics, home goods, and groceries with fast delivery to urban areas.”
eg score84A
393,859 est. monthly organic visits
4
Amazonamazon.com
307.9K82Acustom
“Amazon Singapore: Multinational ecommerce platform offering electronics, fashion, home goods to urban shoppers; ships domestically and internationally.”
eg score82A
307,917 est. monthly organic visits
5
Ikeaikea.com
524.1K80Acustom
“Flat-pack furniture retailer for budget-conscious home designers; world's largest by revenue with 460+ global stores.”
eg score80A
524,107 est. monthly organic visits
6
Fairpricefairprice.com.sg
409.4K80Acustom
“Fairprice: Singapore's largest supermarket chain offering groceries, household essentials, and fresh produce to everyday shoppers.”
eg score80A
409,428 est. monthly organic visits
7
Carousellcarousell.sg
377.7K80A-custom
“Carousell: Singapore's peer-to-peer marketplace for buying/selling new and used goods via mobile-first community listings.”
eg score80A-
377,655 est. monthly organic visits
8
Samsungsamsung.com
249.6K78A-custom
“Samsung Singapore: Electronics retailer for tech-savvy consumers; direct manufacturer brand offering complete device ecosystem integration.”
eg score78A-
249,572 est. monthly organic visits
9
Nikenike.com
139.9K75A-custom
“Nike Singapore: Athletic footwear and apparel retailer serving performance-focused consumers; leader in running and basketball shoe innovation.”
eg score75A-
139,892 est. monthly organic visits
10
Etsyetsy.com
55.7K75B+custom
“Etsy connects Singapore buyers to global handmade, vintage, and craft goods from independent creators.”
eg score75B+
55,736 est. monthly organic visits
11
Uniqlouniqlo.com
97.8K73B+custom
eg score73B+
97,827 est. monthly organic visits
12
Aliexpressaliexpress.com
44.6K72B+custom
eg score72B+
44,582 est. monthly organic visits
13
Sheinshein.com
100.3K72B+custom
eg score72B+
100,325 est. monthly organic visits
14
Ebayebay.com
19.1K71B+custom
eg score71B+
19,115 est. monthly organic visits
15
Adidasadidas.com.sg
129.7K71B+custom
eg score71B+
129,731 est. monthly organic visits
16
Decathlondecathlon.sg
190.9K68Bcustom
eg score68B
190,927 est. monthly organic visits
17
Zalorazalora.sg
99.3K65Bcustom
“Zalora is Singapore's leading online fashion and lifestyle retailer, serving style-conscious shoppers with broad apparel and footwear selection.”
eg score65B
99,348 est. monthly organic visits
18
Bullionstarbullionstar.com
55.6K64Bcustom
eg score64B
55,648 est. monthly organic visits
19
Harveynormanharveynorman.com.sg
123.7K63Bcustom
“Harvey Norman Singapore: Electronics & furniture retailer serving mass market with extensive physical stores and omnichannel presence.”
eg score63B
123,683 est. monthly organic visits
20
Challengerchallenger.sg
66.2K60Bshopify
“Challenger: Singapore's #6 electronics retailer offering gaming, computing, and tech products to local enthusiasts via Shopify.”
eg score60B
66,159 est. monthly organic visits

methodology

The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.

Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.

Last refreshed: jul 2026.