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Ecommerce platform

Elastic Path

Headless commerce with PIM built-in.

Also known as Elastic Path Commerce Cloud, Elastic Path Composable Commerce, Moltin

  • Starting priceFrom $49,500/yr
  • ModelSaaS subscription
  • Sold toMid-market to enterprise
  • Last checkedOctober 2026
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At a glance

Commercial model
SaaS subscription
Architecture
ComposableCommerce functions sold and deployed as separate services that are assembled per project.
Deployment
Cloud SaaS, Managed cloud (PaaS), Self-hostedCloud (SaaS APIs) or self-managed
Headless
Headless nativeBuilt API-first. There is no bundled storefront to work around. Yes (headless native)
Founded
2000
Headquarters
Boston, Massachusetts, USA / Vancouver, Canada

Who it suits

Enterprises prioritising PIM and commerce together, and complex B2B with deep product data.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KLess typical
  • $500K to $10MLess typical
  • $10M to $100MStrong fit
  • $100M+Strong fit

Strong fit from $10M GMV up.

Strengths

Product Experience Manager (PIM) included, published entry pricing, B2B features (account hierarchies, quoting, pricebooks) at every tier, SaaS or self-managed.

Limitations

Smaller ecosystem than commercetools, enterprise-only pricing, needs engineering resources.

Pricing

From $49,500/yr

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Annual subscription priced on orders or GMV. Entry tier $49,500/yr (up to 15,000 orders or $5M GMV); higher tiers quote-only.
Transaction fees
None on payments; GMV plans are priced by GMV band
Billing
annual, all-in; Entry tier up to 15,000 orders or $5M GMV per year
Hosting included
Yes
Quote only
Top tier only

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Built in

    Built in. Documented: Company accounts, Customer-specific pricing, Quotes, Punchout. punchout is via the TradeCentric connector, not core.

  • Multi-currency

    Built in

    Built in.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Via partners

    Partner integrations.

  • Subscriptions

    Built in

    Built in.

  • Multi-vendor marketplace

    Not documented

    Not documented.

Market position and merchants

B2B-focused composable platform; one of few enterprise vendors publishing an entry price ($49,500/yr).

Documented merchants

  • T-Mobile
  • Pokémon
  • Illumina
  • Orgill
  • Johnstone Supply

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.