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Ecommerce platform

SAP Commerce Cloud

The B2B heavyweight, formerly Hybris.

Also known as Hybris, SAP Hybris, SAP Commerce

  • Starting priceQuote only
  • ModelCommercial licence
  • Sold toEnterprise
  • Last checkedOctober 2026

At a glance

Commercial model
Commercial licence
Architecture
ModularOne codebase with an extension system and broad API coverage. The bundled storefront is optional.
Deployment
Managed cloud (PaaS)Cloud (SaaS). On-premise ended mainstream maintenance July 2026
Headless
Headless supportedOfficial headless APIs plus an official storefront framework or documented headless programme. Yes (headless via APIs and Spartacus / Composable Storefront)
Founded
1997 (Hybris); acquired by SAP 2013
Headquarters
Walldorf, Germany

Who it suits

Global B2B manufacturers, industrial distributors and complex B2C enterprises already running SAP ERP.

Approximate fit by business scaleGuidance from vendor positioning and documented merchants, not a guarantee. Complexity matters as much as revenue.

  • Under $50K GMVLess typical
  • $50K to $500KLess typical
  • $500K to $10MLess typical
  • $10M to $100MPossible fit
  • $100M+Strong fit

Strong fit from $100M GMV up.

Strengths

Best-in-class B2B capabilities, tight SAP ERP and S/4HANA integration, strong for complex catalogues and quotes.

Limitations

Expensive and slow to implement, older tech stack in parts, on-premise edition ended mainstream maintenance July 2026.

Pricing

Quote only

Published starting price for the software or plan only. It does not include hosting, apps, implementation, development or running costs.

Plans
Quote only. SAP publishes no prices.
Transaction fees
Not published (quote only)
Billing
Quote only. SAP publishes no prices.
Hosting included
Yes
Quote only
Yes, no published price

Capabilities

Recorded as built in, in a paid tier or first-party module, through third-party apps only, or not documented.

  • B2B / wholesale

    Built in

    Built in. Documented: Company accounts, Quotes, Net payment terms, Punchout. Customer-specific pricing not confirmed in scraped pages, so customerPricing left out.

  • Multi-currency

    Built in

    Built in.

  • Multi-language

    Built in

    Built in.

  • Multi-store

    Built in

    Built in.

  • Point of sale

    Not documented

    Not documented. A SAP Community release post title mentions 'Cloud integration with SAP Commerce Cloud' for Customer Checkout cloud edition 3.0 2503, but the body was not retrievable. Ask SAP or verify before setting native.

  • Subscriptions

    Higher tier

    Paid tier or first-party module. Requires the separately licensed SAP Subscription Billing product.

  • Multi-vendor marketplace

    Via apps

    Third-party apps only. SAP's own Marketplace Accelerator ('a platform to host a marketplace for Vendors') is documented in the SAP Commerce 2205 on-premise docs; Accelerator UI templates are deprecated in Commerce Cloud 2211, so it was not counted as native.

    Examples: Mirakl Platform connector for SAP Commerce, Mirakl Marketplace Management (SAP partner listing)

Market position and merchants

Leader in the 2025 Gartner Magic Quadrant for Digital Commerce, named 11 times since 2014 (SAP).

Documented merchants

  • Samsung
  • Nokia
  • Coca-Cola HBC
  • Cintas
  • Online Metals

From vendor case studies or platform signals on the merchant's live site. Examples, not endorsements.

Platforms to compare

Sold to the same segment, ordered by how many of the same capabilities the vendor provides.