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Ecommerce Strategy

Ecommerce Strategy is one of the most important areas in modern business. Defining how, where, with whom, for whom, why, and in what way you’ll trade online is a key activity for anyone looking to find, create, and keep customers online. Whether you’re a startup business yet to make your first transaction, or a seasoned international organisation rejuvenating your path forward, taking a strategic view of your options can reap future rewards, and avoid future mistakes, in a way that can mean the difference between enormous success and rapid decline.

The ‘Ansoff Matrix’ is a tool used by marketers, CEOs, and other business leaders to provide a simple way to…

Ecommerce is an environment that’s constantly changing and upgrading as technologies improve and companies battle against each other to win…