Ecommerce Strategy is one of the most important areas in modern business. Defining how, where, with whom, for whom, why, and in what way you’ll trade online is a key activity for anyone looking to find, create, and keep customers online. Whether you’re a startup business yet to make your first transaction, or a seasoned international organisation rejuvenating your path forward, taking a strategic view of your options can reap future rewards, and avoid future mistakes, in a way that can mean the difference between enormous success and rapid decline.