Nosto

AI personalization for ecommerce

freemium· for mid-market

Nosto handles product recommendations, on-site search, and category merchandising from a single personalization layer that sits on top of Shopify, BigCommerce, Salesforce, and other storefronts. Merchandisers use it to sequence category pages by margin or stock, tune search relevance without SQL, and serve shopper-specific product sets. The buyer is typically a mid-market to enterprise ecommerce director who wants one vendor covering discovery across the PDP, search bar, and category grid.

> pick this if

Pick this if you're a mid-market or enterprise ecommerce director on Shopify, BigCommerce, Salesforce, or Commercetools who wants one vendor covering recommendations, search, and category merchandising instead of stitching three.

> look elsewhere if

Look elsewhere if you're sub-$2M GMV and need a cheap recommendations widget, run a headless custom stack where you'd rather build on a composable API-first primitive like Algolia or Constructor, or require deep B2B catalog logic (contract pricing, account-specific assortments) that Nosto's DTC-oriented model doesn't handle natively.

> Nosto is built for

platform-agnostic

> what it does for ecommerce

Sequences category pages by margin, inventory, or conversion signals automatically
Personalizes on-site search results using session and historical shopper behavior
Deploys predictive product recommendations across PDP, cart, and email placements
Runs agentic AI experiences that adapt content to visitor intent
Ships pre-built connectors for Shopify, BigCommerce, Salesforce, and Commercetools

> how you'd use it

Mid-market fashion retailer, $30M GMV, 4-person merchandising team on Shopify Plus
Replaces Shopify's native collection sort and a separate search app with Nosto's unified layer; merchandisers set category rules blending margin, sell-through, and new-arrival boosts, and tune search synonyms through the UI instead of tickets to engineering
→ Category-to-PDP click rate lifts 15–25% and search-led revenue per session climbs as zero-result queries drop below 3%
Enterprise home goods brand, $120M GMV, 12-person digital team on Salesforce Commerce Cloud
Consolidates three point tools (recommendations, search, email product blocks) onto Nosto to serve segment-specific PDP carousels and personalize category grids for returning shoppers versus paid-traffic cold visitors
→ Vendor count drops by two, AOV rises on personalized PDP slots, and the merchandising team ships A/B tests weekly without developer involvement
BigCommerce beauty brand, $8M GMV, 2-person ecom team
Uses Nosto's pre-built connector to launch personalized recommendations on PDP and cart, plus behavioral search, without custom integration work
→ Live in under 4 weeks with measurable recommendation-attributed revenue in the 5–10% range of site total

> Nosto use cases

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by shared use-case