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Nosto

Commerce experience platform providing AI personalisation, on-site search, category merchandising, recommendations and agentic assistants for online stores.

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  • Freemium

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ecommerceguide summary

Nosto is a commerce experience platform for personalisation, on-site search, category merchandising, product recommendations, bundles, pop-ups and shoppable UGC. Its Huginn agent coordinates merchandising, analytics, CRO, docs and developer agents, prepares changes for merchant sign-off and powers AI Search built on vector search and large language models. Integrations cover Shopify, Shopify Plus, Salesforce Commerce Cloud, Shopware, Adobe Commerce, BigCommerce, plus Klaviyo, Yotpo and Google Analytics. Pricing is quoted after a demo, with no self-service free trial.

Why it stands out

Its Huginn agent connects to external tools such as Claude Code and Shopify Sidekick through Nosto's MCP server or API.

What Nosto does

ecommerceguide editorial
  • Modules span search, category merchandising, recommendations, bundles and post-purchase upsell
  • Huginn agents cover merchandising, analytics, CRO, documentation and development tasks
  • AI Search uses vector search and LLMs for conversational queries
  • Huginn Connect links external agents via MCP or API
  • Documented connections include Klaviyo, Shopify Sidekick, Claude Code, Cursor and VS Code
  • Content tools include A/B testing, behavioural pop-ups and shoppable UGC
  • Pricing is modular: base platform fee plus a fee based on store volume

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Fashion retailer on Shopify Plus

    Category pages and the search bar are managed separately with engineering tickets for synonyms

    Intended outcomeMerchandisers set category rules in Nosto and apply AI synonym and facet suggestions from AI Reveals

  2. Home goods brand on Salesforce Commerce Cloud

    The team wants recommendations, A/B tests and personalised content managed in one platform

    Intended outcomeNosto serves personalised recommendation blocks and content, with Huginn preparing changes the team approves before they go live

  3. Beauty brand on BigCommerce using Klaviyo

    Product discovery on site and in email needs the same personalisation data

    Intended outcomeNosto delivers recommendations and personalised emails, and Huginn Connect passes its intelligence to Klaviyo via MCP or API

Who it suits

ecommerceguide editorial

Best for

You run a Shopify, Shopify Plus, Adobe Commerce, Salesforce Commerce Cloud, Shopware or BigCommerce store and want search, recommendations and category merchandising from one vendor with custom quoted pricing.

Probably not for

You need self-service sign-up and published prices, since Nosto quotes after a demo and states it does not offer a standard self-service free trial.

Business size
EnterprisePricing is quoted after a demo as a base platform fee plus a fee calculated on store volume, with dedicated infrastructure and a 99.99% uptime SLA offered to enterprise clients.

Nosto pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Freemium

Often used alongside

ecommerceguide editorial

Categories and use cases

Alternatives to Nosto

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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