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AI app

Bloomreach

Bloomreach's Loomi AI platform personalises email, SMS, web and mobile messaging, runs ecommerce site search and offers marketing and shopping agents.

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ecommerceguide summary

Bloomreach's Loomi AI platform personalises messaging across email, SMS, RCS, WhatsApp, web, mobile app and ads, and runs ecommerce search, categories and product recommendations. A Marketing Agent turns one prompt into a complete email workflow, and Shopping Agent 2.0 holds real-time conversations with shoppers on site. Loomi Connect builds custom agents through an open MCP layer, with 175+ integrations and a Loomi extension for Shopify. Pricing is quote-only: a module fee plus usage, billed annually.

Why it stands out

Loomi Connect lets teams build custom agents and workflows on Bloomreach data through an open MCP layer.

What Bloomreach does

ecommerceguide editorial
  • Email, SMS, RCS, WhatsApp, web, mobile app and ads personalisation
  • AI-driven site search, ecommerce categories and product recommendations
  • Loomi Marketing Agent builds a full email workflow from one prompt
  • Shopping Agent 2.0 guides shoppers through real-time on-site conversation
  • Loomi Connect adds custom agents via an open MCP layer
  • Connects to 175+ ecommerce, data, ads, messaging and analytics tools
  • Extension available in Loomi for Shopify stores
  • Sold as Autonomous Marketing, Autonomous Search or Conversational Shopping, annual plans

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Fashion retailer running lifecycle email and SMS on Shopify

    Winback and replenishment messaging needs product picks and send times that match each customer

    Intended outcomeLoomi uses behaviour, loyalty data, live catalogue and stock to choose the product, channel and moment for each send

  2. Home and furniture brand relying on on-site search

    Long-tail and seasonal queries return weak results and need merchandising attention

    Intended outcomeAutonomous Search runs AI-driven site search with product recommendations and insights for merchandisers

  3. Beauty brand with a large catalogue and on-site traffic

    Shoppers need help narrowing options before they reach the product page

    Intended outcomeShopping Agent 2.0 triggers on behaviour, converses in the page and recommends products from the catalogue

Who it suits

ecommerceguide editorial

Best for

You want personalisation, ecommerce search and marketing and shopping agents on one platform and can work with quote-based annual contracts.

Probably not for

You need published prices, a free plan or a trial, since Bloomreach quotes a module fee plus usage on annual plans only.

Business size
EnterprisePricing is quote-only, set by customer counts, catalogue size and event volumes, and billed annually as a module fee plus usage.

Often used alongside

ecommerceguide editorial

What the vendor and reviewers say

From the vendor

Customers named by Bloomreach

  • Tamaris
  • Medichecks
  • Hobbycraft
  • Arena
  • 260 Sample Sale
  • A1 Telekom Austria AG
  • A24
  • Aldo Group
  • Barbeques Galore
  • Bluestem Brands
  • CapitalOne
  • Deutsche Telekom AG

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Security and compliance claims

  • GDPR
  • SSO

As stated by the vendor (source (opens in a new tab)). Ask the vendor for certificates before relying on them.

Categories and use cases