Skip to content
ecommerceguide.
Explore ecommerceguide.

AI app

Obviyo

Shopify app that personalises product recommendations, upsells and merchandising displays in real time using shopper behaviour data.

Visit obviyo.com (opens in a new tab)Compare alternatives
  • Freemium
  • Free trial

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Obviyo is a Shopify-only app that personalises product recommendations, upsells and merchandising displays using real-time shopper behaviour. Ready-made Growth Bots cover personalisation, upsell and cross-sell, adaptive multivariate testing, a promo bar, personalised emails and product feeds for paid campaigns. It integrates with Shopify themes without coding and is billed monthly through Shopify. A free Starter plan carries "Powered by Obviyo" branding; Personalize costs $595 a month and Enterprise $1,495 a month, after a 14-day trial.

Why it stands out

Sold for Shopify stores only, with the Enterprise plan serving recommendations powered by Amazon Personalize.

What Obviyo does

ecommerceguide editorial
  • Shopify stores only, integrating with the store and common themes
  • Growth Bots for personalisation, upsell, cross-sell and merchandising displays
  • Adaptive multivariate testing and optimisation of buying experiences
  • Enterprise plan runs recommendations powered by Amazon Personalize
  • Personalize plan covers up to 500,000 page views a month
  • Free Starter plan adds "Powered by Obviyo" branding
  • Unlimited users on all plans, billed monthly through Shopify

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Apparel brand running a Shopify store with a large catalogue

    Collection and product pages show static recommendation blocks maintained by hand

    Intended outcomeGrowth Bots select products from real-time shopper behaviour and refresh the displays without coding

  2. Home goods merchant on Shopify testing page layouts

    Deciding which recommendation placements and layouts to run on category pages

    Intended outcomeAdaptive multivariate testing and optimisation compares variants inside the same app that serves them

  3. Beauty brand on Shopify running paid acquisition and email

    Linking onsite product interest to ad feeds and follow-up emails

    Intended outcomeAcquisition Genie builds product feeds for paid campaigns and Email Pulse personalises emails with related products

Who it suits

ecommerceguide editorial

Best for

You run a Shopify store with a large catalogue and want automated product recommendations, merchandising bots and multivariate testing at $595 or $1,495 a month.

Probably not for

You sell on a platform other than Shopify, or if page view based pricing at $595 a month is above your budget beyond the free Starter plan.

Business size
Mid-marketObviyo states the app suits brands with more than 100 products and more than $2M in annual revenue, with free onboarding above $5M.

Obviyo pricing

From the vendor

As published by the vendor. Checked . Confirm current prices on the vendor's site.

Model
Freemium
Try before buying
Free tier, 14-day free trial
PlanMonthlyWhat is included
FREE STARTER$0Always free with limited features and branding.Free app trial.
PERSONALIZE$595Includes all FREE STARTER features, plus more advanced bots.Up to 500,000 page views/month.
ENTERPRISE$1,495Includes all PERSONALIZE features, designed for large sites.Up to 2,000,000 page views/month. Custom quote for large sites.

Free Starter plan includes 'Powered by Obviyo' branding.

Often used alongside

ecommerceguide editorial

What the vendor and reviewers say

From the vendor

Customers named by Obviyo

  • City Grounds
  • TULA Skincare
  • Lawnmower Tire Store
  • Corvette Collection
  • US-Mattress
  • Scrubs & Beyond
  • Tuccini
  • UGG Australia
  • Puma
  • Kiehl’s

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Security and compliance claims

  • Shopify Plus certified

As stated by the vendor (source (opens in a new tab)). Ask the vendor for certificates before relying on them.

Categories and use cases

Alternatives to Obviyo

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

View all AI apps

Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

See something incorrect? Report an update

View all AI apps