OroCommerce

The Leading AI-Enabled B2B Commerce Platform

paid· for enterprise

OroCommerce runs B2B commerce for manufacturers, distributors, and wholesalers handling complex buyer hierarchies, negotiated pricing, and quote-to-order workflows. The platform bundles CRM, CPQ, CMS, DAM, and marketplace capabilities natively, so enterprise teams aren't stitching together separate vendors for corporate account management, content, and payments. AI assists with sales order tracking and shipment visibility. Multi-website support fits distributors running regional storefronts or partner portals under one backend.

> pick this if

Pick this if you're a manufacturer, distributor, or wholesaler with complex B2B requirements — corporate hierarchies, negotiated pricing, CPQ, multi-storefront — and you want those capabilities native rather than assembled from Shopify Plus plus five add-ons.

> look elsewhere if

Look elsewhere if you're primarily D2C, need a lightweight SMB storefront, or want a SaaS platform with minimal implementation — OroCommerce is a heavier enterprise deployment that typically requires a systems integrator and months of configuration.

> OroCommerce is built for

B2B / SaaS commerce
marketplaces

> what it does for ecommerce

Run corporate account hierarchies with role-based buyers and approval workflows
Quote, negotiate, and convert orders through natively integrated CPQ and CRM
Launch multiple branded storefronts from a single backend instance
Track real-time order status and shipment data inside the platform
Manage content, digital assets, and marketplace listings without third-party add-ons

> how you'd use it

Industrial parts distributor, $200M+ GMV, 15-person digital commerce team with dedicated IT
Replacing a legacy SAP Hybris B2B instance with a platform that handles 50+ corporate accounts, each with multi-tier buyer hierarchies, contract pricing, and purchase approval chains above set thresholds
→ Consolidates CRM, CPQ, and storefront onto one backend, cuts quote-to-order cycle from days to hours, and retires three adjacent SaaS contracts
Mid-market manufacturer, $30M GMV, 5-person ecommerce team selling direct and through distributor portals
Launching a self-service buyer portal alongside a distributor-facing storefront from one backend, with negotiated price lists per account and real-time shipment tracking exposed to buyers
→ Shifts 40%+ of repeat orders off phone and email onto self-service, reducing inside-sales load without adding headcount
Wholesale group operating multiple regional brands, $80M GMV, shared IT org of 10+
Running five regionally branded storefronts and a partner marketplace from a single OroCommerce instance, with localized catalogs, currencies, and approval rules per entity
→ Eliminates per-brand platform licenses and gives each region autonomy on merchandising while central IT manages one codebase and upgrade path

> OroCommerce use cases

> alternatives to OroCommerce in our index

by shared use-case