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Transcy

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The best Shopify translation app for global expansion.

freemium· from $0/mo· for mid-market

Transcy translates Shopify storefronts into 147+ languages and auto-converts prices into local currencies based on shopper geolocation. The app handles product pages, checkout strings, theme content, and metafields, then exposes translated URLs for multilingual SEO indexing. A visual editor lets merchandisers override machine output per locale. Aimed at Shopify and Shopify Plus operators expanding into new regions without hiring per-market localization teams or maintaining separate regional storefronts.

> pick this if

Pick this if you're a Shopify or Shopify Plus merchant expanding into multiple new-language markets without the budget or volume to justify per-market localization staff or separate regional storefronts.

> look elsewhere if

Look elsewhere if you're on a non-Shopify platform, require human-grade legal or regulated-industry translation with translator workflow tooling (TMS, translation memory, glossary governance), or already operate dedicated per-country stores with in-house localization teams.

> Transcy is built for

  • platform-agnostic

> what it does for ecommerce

  • Translates product pages, checkout, and theme content across 147+ languages
  • Auto-switches currency and language based on visitor IP geolocation
  • Generates hreflang tags and translated URLs for multilingual SEO indexing
  • Edits machine translations manually through a visual in-context editor
  • Supports image localization for region-specific banners and product creatives

> how you'd use it

  • DTC apparel brand on Shopify Plus, $8M GMV, 2-person marketing team with no in-house translators
    Launching into DACH and Nordics after strong paid-social traction; need localized PDPs, checkout strings, and hreflang tags live before ramping Meta spend per country
    → Five locales published in under three weeks with geo-routed currency, avoiding a $40K+ agency localization quote and standalone regional stores
  • Shopify-native beauty brand, $3M GMV, single ecommerce manager
    Testing demand in French and Spanish markets before committing to Shopify Markets Pro or a full regional setup; needs translated URLs indexed by Google and a fallback to manually fix product names the MT gets wrong
    → Organic traffic from fr.* and es.* URLs inside 60–90 days, with the visual editor used to correct ~15% of machine output on hero SKUs
  • Mid-market home goods merchant, $20M GMV, 4-person digital team running Shopify Plus across US/CA/UK
    Expanding to LATAM and Southeast Asia where hiring local contractors isn't justified by forecast volume; needs currency auto-switching and localized banner imagery per region
    → Seven additional markets online with image localization for promotional creatives, conversion lift of 8–12% versus the prior English-only international experience

> Transcy use cases

> how transcy compares

bidirectional editorial

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