Understanding the pricing structure of Shopify is pivotal in selecting a plan that not only accommodates your business requirements but also aligns with your budget. In this guide, we delve deep into the various Shopify pricing plans, delineating the features, transaction fees, and other pertinent details of each to aid you in making an informed decision.

To provide a practical perspective, we have incorporated examples based on selling t-shirts, illustrating the potential costs you might incur under each plan. This approach aims to offer a tangible understanding of how the transaction fees apply to real-world scenarios, thereby assisting you in navigating the financial landscape of your ecommerce venture with Shopify.

Shopify Lite – $9 per month / £7.29 per month

• Ideal for: Businesses looking to add a buy button to their existing website or sell in person using a POS processor.
• Features:
  • 24/7 support
  • Card reader for in-person sales
  • Not suitable for building a full-fledged online store
• Transaction Fees:
  • In-person: 2.7%
  • Online: 2.9% + 30 cents per transaction
• Example:
  • Selling a t-shirt for $20 online incurs a fee of 88 cents. In GBP, selling a t-shirt for £20 online incurs a fee of approximately £0.71.

Shopify Basic – $29 per month / £23.49 per month

• Ideal for: Small businesses aiming to establish a comprehensive online store with omnichannel selling capabilities.
• Features:
  • Online store with a website and blog
  • Unlimited product listings
  • Integration with online marketplaces and social media
  • Solutions for in-store transactions
• Transaction Fees:
  • In-person: 2.7%
  • Online: 2.9% + 30 cents per transaction
• Example:
  • The fee structure for selling a t-shirt online is the same as the Shopify Lite plan.

Shopify – $79 per month / £63.99 per month

• Ideal for: Growing businesses planning to initiate international sales with enhanced features and reduced transaction fees.
• Features:
  • All Basic plan features plus performance reports
  • Up to 5 staff accounts
  • Support for gift card purchases
  • Abandoned cart recovery tool
  • Country-specific domains and currency conversions
• Transaction Fees:
  • In-person: 2.5%
  • Online: 2.6% + 30 cents per transaction
• Example:
  • Selling a t-shirt for $20 online incurs a fee of 82 cents. In GBP, selling a t-shirt for £20 online incurs a fee of approximately £0.66.

Shopify Advanced – $299 per month / £242.19 per month

• Ideal for: Large businesses requiring advanced features and the most competitive transaction fees.
• Features:
  • Unlimited storage capacity
  • Up to 15 staff accounts
  • Third-party calculated shipping rates
  • Customized reporting and e-commerce automation
• Transaction Fees:
  • In-person: 2.4%
  • Online: 2.4% + 30 cents per transaction
• Example:
  • Selling a t-shirt for $20 online incurs a fee of 78 cents. In GBP, selling a t-shirt for £20 online incurs a fee of approximately £0.63.

Shopify vs BigCommerce Pricing: A Quick Snapshot

Pricing (USD/GBP approximations)

• Shopify Basic: $29/£23.49 per month
• BigCommerce Standard: $29/£23.49 per month (billed annually)

Transaction Fees

• Shopify: Varies between plans, starting from 2.4% + 30¢ per transaction.
• BigCommerce: No additional transaction fees.

Features

• Shopify: Tiered features with more options in higher plans.
• BigCommerce: Generous offerings even in the standard plan, including unlimited products and staff accounts.

Example

• Shopify: Selling a $20 t-shirt incurs a fee of up to 78¢.
• BigCommerce: No additional transaction fee for a $20 t-shirt sale.

Considerations

• All plans come with 24/7 support, automatic updates for orders, products, and inventory, and a range of tools for entrepreneurs.
• Higher-tier plans offer additional benefits such as shipping discounts, fraud analysis, and language translation options.
• The GBP prices and fees are approximate, based on the current exchange rate of 1 USD = 0.81 GBP. It is recommended to check the latest exchange rates for precise conversions.

This guide provides a detailed overview of Shopify’s pricing plans, helping you choose the one that best suits your business needs. If you have any further questions or require additional details, feel free to ask.