Top 10 Ecommerce Sites in India

1. Amazon India

Estimated number of monthly visitors: 716.08 million

Amazon is a US-based company, founded in 1994. It only reached Indian shores in 2013, but has been wholeheartedly embraced by the population. Today, it is the largest online marketplace in India – by a long shot – with millions of daily visitors.

Most Indian consumers turn to online platforms to shop for electronics. And Amazon is no exception. However, this vast online store also attracts consumers looking for other products, including:

Fashion (specifically women’s)
Amazon Prime digital media
Grocery items
Sports equipment
Home and garden products

2. Flipkart

Estimated number of monthly visitors: 324.32 million

Flipkart is without a doubt Amazon’s greatest rival in the battle for the top ecommerce site, but its visitor numbers are nowhere near that of Amazon.

Flipkart is still an Indian success story, however. It was founded in 2007 in Bangalore by friends Sachin Bansal and Binny Bansal.

In 2018, American giant Walmart acquired a majority stake, resulting in Flipkart’s market value of $37.6 billion in 2022.

Flipkart follows a similar marketplace business model to Amazon, selling electronics, fashion, books, and furniture.

3. Myntra

Estimated number of monthly visitors: 93.64 million

Myntra is another Indian online retail success story. This company was founded in 2007 and mainly sold personalised gifts. Today, it is the largest online variety shopping platform focused on fashion and apparel.

Interestingly, Myntra was sold to Flipkart in 2014. This was seemingly a good deal, as the online store has since blossomed.

Myntra takes the utmost care with its supply chain management to ensure customers always have an excellent shopping experience.

4. IndiaMART

Estimated number of monthly visitors: 60.51 million

IndiaMART is an online business-to-business marketplace. When it was founded back in 1999, the main aim was to connect buyers and suppliers.

Currently, IndiaMART is India’s largest online B2B marketplace, with a 60% market share of the industry.

This website connects manufacturers, suppliers, and exporters, allowing them to promote and expose their products to one another and perform their business online via the platform.

It covers just about anything you might want, with categories like:

Building and construction
Industrial machinery
Electronics
Chemicals
Apparel

5. BookMyShow

Estimated number of monthly visitors: 58.17 million

BookMyShow India is the number one online ticket vendor in India. Since opening in 2007, it has expanded to provide ticketing services and out-of-home entertainment across the country and beyond. It serves five countries (and counting), including:

India
United Arab Emirates
Sri Lanka
Indonesia
Singapore

BookMyShow covers a wide range of events, from movies to monument visits. It also sells merchandise, making it a major ecommerce player.

BookMyShow is owned and operated by Big Tree Entertainment Pvt. Ltd.

6. Meesho

Estimated number of monthly visitors: 46.27 million

We’re happy to report that Meesho is yet another ecommerce success coming from the streets of India.

Meesho was founded in 2015, with headquarters in Bangalore. Today, Meesho is a one-stop shop for a variety of products, including mobile phones, apparel, and electronics.

This online marketplace is not standing still, either. Meesho was valued at $37.8 million in April 2023, which climbed by 14% to a value of $43.2 million by August 2023. It seems there is an ongoing demand in the Indian market for India-based ecommerce sites.

7. JioMart

Estimated number of monthly visitors: 37.13 million

JioMart describes itself as “India’s number 1 shopping destination”. And, although they’re technically India’s seventh shopping destination, they still get a lot of visitors each month.

JioMart was started as a joint venture between Jio Platforms and Reliance Retail online platforms. They sell every product imaginable, including fruits!

JioMart also has a mobile app, making it a convenient shopping option for Indian consumers who hate going to brick-and-mortar stores.

8. AJIO

Estimated number of monthly visitors: 29.35 million

AJIO is perhaps not the biggest ecommerce site in India, valued at about $2.07 million in 2022. But it still gets about 10% of all fashion ecommerce sales in the country. The reason for its popularity is possibly because it’s owned by Reliance Retail, the largest Indian retailer in terms of revenue.

AIJO may not stock electronics, but everything else can be found on this site. Men’s, women’s and kids’ clothes are available, as well as beauty products, furniture, and decor. It’s a dream online shopping destination, which is why so many Indians visit this online retailer each month.

9. BikeWale

Estimated number of monthly visitors: 22.36 million

BikeWale is a surprising entry on this list, particularly if you’re not the sporting type. Why? They specialise in bicycles and cycling gear.

BikeWale is part of CarTrade Tech, one of India’s leading new and used car sale companies. CarTrade.com is massive, with an annual revenue of $54 million, of which BikeWale forms a part.

BikeWale brings both new and used bikes to their consumers, at affordable prices.

10. Pricee.com

Estimated number of monthly visitors: 22.02 million

Pricee.com is an online price comparison website. It is beloved by Indian consumers since they can compare products and prices from Flipkart right on the home page, as well as compare a range of other electronic products.

Popular categories include:

Water purifiers
Voltage stabilisers
Mobile phones

Pricee.com is linked to other ecommerce platforms, like Flipkart and Amazon, allowing site visitors to purchase products as soon as they find the most favourable price.

FAQs

How does the internet penetration rate in India impact ecommerce businesses?

Ecommerce businesses may have to employ innovative strategies to reach and engage with a large portion of the population who still lacks regular access. Examples of these strategies are:

Offline-to-online, where stores help customers place online orders
SMS-based ordering systems

How large is the Indian ecommerce market?

Despite the low internet penetration, there is still a massive ecommerce market in India, mostly due to its population size. Its value was estimated at$87.5 million in 2023, making it the 7th largest market in the world. And, with an expected estimated growth of 5.4% per year, we’re looking at a projected market value of $108 million in 2027.

How will the rate of smartphone adoption in India influence ecommerce?

The increasing uptake of smartphones in India is predicted to drive the growth of mobile commerce (m-commerce), which will influence the most popular ecommerce platforms to create mobile apps or optimise their websites for mobile users.

What are some trends in the Indian ecommerce market?

Both internet and smartphone adoption in India is experiencing rapid growth. 71% of the population has smartphones, which is predicted to increase to 96% by 2040. This means that ecommerce platforms focusing on consumer electronics and phones will experience growth in the coming years.

One interesting trend of the top ecommerce sites in India is the number of Indian brands.

Of course, megabrand Amazon comes out on top, but within these ranks, you’ll find mostly Indian and Asian online marketplaces.

Although the Indian ecommerce market remains in its infancy, there are plenty of opportunities for local vendors. With such a large population, there’s more than enough space for big and small brands to get their cut of the consumer base.