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Klaviyo

Marketing platform that syncs Shopify store data to run segmented email, SMS and WhatsApp campaigns, automated flows, forms and push notifications.

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  • Customer support
  • Analytics
  • Freemium

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Klaviyo syncs Shopify data, including tags, catalogue and coupons, then uses it to run email, SMS and WhatsApp campaigns, automated flows, signup forms and push notifications. Segmentation, personalisation and A/B testing sit in the same app, and it connects to Shopify Checkout, Customer accounts and Shopify Flow plus Aftership, Gorgias, Recharge, Typeform and Meta and TikTok advertising. Free to install, with email free for up to 250 contacts.

Why it stands out

Published by Klaviyo on the Shopify App Store, with its own developer API portal and maintained Python, PHP, Ruby and Node SDKs.

What Klaviyo does

ecommerceguide editorial
  • Syncs Shopify tags, catalogue and coupons for segmentation
  • Email, SMS, WhatsApp campaigns plus automated flows
  • Signup forms and push notifications in the same app
  • A/B testing and personalisation on campaigns and flows
  • Connects to Checkout, Customer accounts and Shopify Flow
  • Integrations include Aftership, Gorgias, Recharge and Typeform
  • Free to install; 150 free SMS or MMS credits
  • Listed on the Shopify App Store as AI powered

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Shopify store selling skincare refills

    Setting up welcome, abandonment and post-purchase flows using synced catalogue and coupon data

    Intended outcomeKlaviyo triggers email and SMS messages from store events and inserts catalogue items and coupons

  2. Apparel brand running Shopify Checkout and customer accounts

    Testing subject lines and send variants across segmented campaigns

    Intended outcomeA/B testing and segmentation run inside Klaviyo, with results reported against synced store data

  3. Shopify merchant collecting subscribers onsite

    Adding signup forms and push notifications alongside WhatsApp and SMS sends

    Intended outcomeKlaviyo captures profiles through forms and messages them across email, SMS, WhatsApp and push

Who it suits

ecommerceguide editorial

Best for

You run a Shopify store and want email, SMS, WhatsApp, forms and push on synced store data, starting free to install.

Probably not for

You sell on a platform other than Shopify, since the verified listing covers only the Shopify App Store integration.

Business size
Any stageFree to install with a free tier for up to 250 email contacts, so stores of any size can start.

Klaviyo pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Freemium

Often used alongside

ecommerceguide editorial

What the vendor and reviewers say

From the vendor

Customers named by Klaviyo

  • Shopify
  • Woo Commerce
  • Gorgias
  • Magento
  • Zendesk
  • Yotpo
  • Recharge
  • Okendo
  • Prestashop
  • Aftership

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Themes in third-party reviews · 10 reviews read

Praised for

  • Deep Shopify integration consistently cited as a core differentiator across store types
  • Flow builder and automation run reliably with minimal manual intervention needed
  • Segmentation precision enables targeted communication that outperforms rival ESPs
  • In-app email designer described as stable, intuitive, and beginner-accessible
  • Analytics provide clear revenue attribution and campaign performance visibility

Common complaints

  • Bot signups inflate lists and fake emails cannot be deleted by free-tier users
  • Meaningful support access reportedly gated behind paid upgrades or larger accounts
  • Event tracking reliability flagged as inconsistent for growing ecommerce brands
  • Full platform value requires active, skilled management, not set-and-forget

Summarised from public reviews (opens in a new tab). No rating is given.

Categories and use cases

Alternatives to Klaviyo

Listings that share this one's category, platforms or use cases. Ordered by how many relationships they share, not by quality or payment.

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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