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Sana Commerce

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Turn complex commerce into confident buying and predictable growth for B2B

· for mid-market

Sana Commerce Cloud is a B2B ecommerce platform built directly on top of the customer's ERP — SAP or Microsoft Dynamics — rather than syncing to it. Inventory, contract pricing, credit limits, and order history pull live from the system of record, so distributors and manufacturers can expose self-service ordering, quote workflows, and complex reorders without maintaining a parallel catalog. Buyers are ERP-heavy wholesalers, industrial suppliers, and mid-market manufacturers.

> pick this if

Pick this if you're a B2B distributor or manufacturer running SAP or Microsoft Dynamics as your system of record and want your storefront to inherit ERP logic rather than duplicate it.

> look elsewhere if

Look elsewhere if you're a D2C or hybrid brand on NetSuite, Oracle, or a headless composable stack, or if your ERP isn't the source of truth for pricing and inventory.

> Sana Commerce is built for

  • B2B / SaaS commerce

> what it does for ecommerce

  • Runs natively on SAP and Microsoft Dynamics ERP data
  • Exposes contract pricing and credit limits to logged-in buyers
  • Handles complex reorders, quotes, and bulk SKU purchases
  • Syncs inventory and order status in real time
  • Ships guided analytics for merchandising and account decisions

> how you'd use it

  • Industrial parts distributor, $80M GMV, 6-person digital team inside a 400-person org running SAP S/4HANA
    Replacing a custom-built buyer portal that drifted out of sync with SAP pricing tiers; need logged-in reps and customers to see live contract prices, credit availability, and warehouse-level stock against their account
    → Phone and email orders shift to self-service for top 200 accounts within two quarters, freeing inside sales to chase new logos rather than key in reorders
  • Mid-market manufacturer of HVAC components, $25M GMV, running Microsoft Dynamics 365 Business Central with a 3-person ecommerce team
    Standing up a dealer portal for bulk reorders, RFQ-to-quote workflows, and scheduled replenishment without hiring integration engineers to maintain a middleware layer
    → Launch in under 6 months with no parallel PIM or pricing engine to maintain; dealers place 60%+ of reorders without sales intervention
  • Regional food-service wholesaler, $150M GMV, 10+ CSRs handling daily reorders across 2,000 SKUs on SAP Business One
    Moving recurring customer orders off fax, email, and phone into a branded self-service site that respects per-account pricing, minimums, and credit holds
    → CSR ticket volume on routine reorders drops materially; AR exposure tightens because credit limits enforce at checkout rather than post-hoc

> Sana Commerce use cases

> alternatives to Sana Commerce in our index

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