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SparkLayer B2B & Wholesale

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Revolutionize your B2B & Wholesale

freemium· from $0/mo· for mid-market

SparkLayer adds a wholesale ordering layer on top of Shopify (and other storefronts), giving B2B buyers self-serve account portals, repeat ordering, customer-specific price lists, and quote negotiation without rebuilding the storefront. Sales reps can place orders on behalf of accounts, and an AI cart parses uploaded order sheets or email lists into line items. Built for consumer brands scaling wholesale alongside DTC, not enterprise procurement teams.

> pick this if

Pick this if you're a consumer brand on Shopify running DTC and wholesale side-by-side and want a B2B ordering layer with reps, quotes, and custom pricing without moving to Shopify Plus B2B or a separate platform.

> look elsewhere if

Look elsewhere if you're an enterprise distributor or manufacturer needing deep ERP-driven procurement workflows, punchout catalogs, contract-based RFQs, or a non-Shopify storefront as your system of record.

> SparkLayer B2B & Wholesale is used by

  • Nutrition Faktory
  • Paleo Ridge
  • Nature's Path
  • Kenro
  • Sea to Summit
  • Schneider Electric
  • Asmodee
  • Living Proof
  • Cubitts
  • Green & Wilds
  • Rave Coffee
  • Fresh Clean Tees
  • teapigs
  • Lezyne
  • Nkuku
  • Twilight
  • Vote Coffee
  • Mooncup
  • Horti House
  • Darts Corner

> SparkLayer B2B & Wholesale is built for

  • B2B / SaaS commerce

> what it does for ecommerce

  • Layer B2B pricing and ordering onto existing Shopify storefront
  • Sales reps place orders and manage accounts from dedicated portal
  • Parse email order sheets and files into carts automatically
  • Configure customer-specific price lists, tiers, and volume discount rules
  • Sync orders with Xero, QuickBooks, Cin7, and Katana

> how you'd use it

  • DTC-first consumer brand, $5M–$20M GMV, 2–3 ecommerce ops staff adding a wholesale channel
    Bolting B2B onto an existing Shopify storefront — customer-specific price lists, net terms, and repeat ordering — without standing up a second site or migrating to Shopify Plus B2B
    → Wholesale buyers self-serve 60–80% of reorders, freeing the ops team from manual order entry and cutting quote-to-cash cycle from days to hours
  • Food, beverage, or beauty wholesaler, $2M–$15M GMV, 3–8 field sales reps
    Reps take orders on-site or over email using the Sales Rep Portal and AI Cart to parse PDF/CSV order sheets from stockists directly into Shopify carts
    → Eliminates duplicate keying into Xero/QuickBooks and Cin7; reps process 2–3x more accounts per week with order data syncing cleanly to inventory and accounting
  • Apparel or homewares brand, $10M–$40M GMV, running Shopify + Katana/Unleashed for production
    Replacing a patchwork of Shopify draft orders, spreadsheet price lists, and email quoting with a single B2B layer handling tiered pricing, MOQs, and negotiated quotes
    → Consolidates wholesale onto the same Shopify backend as DTC, so merchandising, inventory, and fulfillment stay unified while B2B GMV scales without headcount

> what reviewers say

10 reviews analysed

praise

  • Offers B2B features at lower cost than Shopify's native B2B plan
  • Group-specific shipping rules handle mixed customer types efficiently
  • Onboarding includes hands-on installation support from the team
  • Documentation is detailed enough to reduce reliance on support
  • Support team resolves issues fast with professional, personalised responses

watch out for

  • Theme update compatibility caused breaking issues post-installation

Best for: Shopify merchants needing multi-tier wholesale pricing without Shopify Plus costs. Theme updates can conflict with app installation — verify compatibility after any theme changes

> SparkLayer B2B & Wholesale use cases

> SparkLayer B2B & Wholesale key features

  • Sales Rep Portal: Reps can place orders and manage B2B customer accounts
  • Quoting Engine: Manage quotes, negotiate pricing, and convert to orders natively
  • AI Intelligent Cart: Cart auto-populates from file uploads and emails
  • Unlimited B2B Pricing: Customer-specific price lists, tiers, and volume rules
  • B2B-only Support: Every person on our team works exclusively with B2B merchants

> integrates with

> compliance & trust

  • GDPR

> how sparklayer b2b & wholesale compares

bidirectional editorial

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