Google Business Profile & Local SEO Specialist (Project Based)

• We are looking for a highly skilled Google Business Profile and Local SEO specialist who understands how to increase local visibility, improve rankings, and drive real enquiries through Google.
• This role will initially begin as a project-based engagement, with the potential to become a long term or full time position based on performance and results.
• The right person must be highly experienced with Google Business Profile optimisation, local citations, and local SEO strategies.
• **Primary Responsibilities**
• Optimise and manage Google Business Profiles to improve visibility in local search results.
• Create and build high quality local citations across major directories such as Yelp, Yellow Pages, Hotfrog, True Local, Bing Places and other authority directories.
• Ensure NAP consistency across all citation platforms.
• Identify and submit the business to relevant local directories and industry specific directories.
• **Optimise Google Business Profile Including**
• Business categories
• Services and products
• Business description
• Images and videos
• Attributes
• FAQs
• Regular posts and updates
• Implement strategies to improve Google Map Pack rankings.
• Audit existing citations and correct inconsistencies.
• Monitor competitors and identify opportunities to outrank them locally.
• Implement review generation strategies to increase Google reviews.
• Track rankings and visibility improvements for targeted keywords.
• Provide simple reports showing improvements in visibility and rankings.
• **Required Skills And Experience**
• Strong experience managing and optimising Google Business Profiles.
• Deep understanding of Local SEO ranking factors.
• Proven experience creating and managing local citations.
• Knowledge of NAP consistency and citation audits.
• **Experience Using Tools Such As**
• BrightLocal
• Whitespark
• Moz Local
• SEMrush
• Ahrefs
• or similar local SEO tools.
• Understanding of Google Map Pack ranking strategies.
• Ability to research and submit to high authority directories.
• Strong attention to detail.
• What We Are Looking For
• Someone who understands how to rank businesses locally on Google.
• Someone who is proactive and can recommend improvements.
• Someone who focuses on real visibility and leads, not just tasks.
• Someone who can work independently and deliver results.
• Project Scope (Initial Phase)
• Audit current Google Business Profile.
• Build and fix citations.
• Improve profile optimisation.
• Increase local visibility.
• Provide recommendations to improve rankings.
• Opportunity
• This role will start as a project, but if the candidate demonstrates strong results and reliability, it can turn into a long term full time role managing multiple profiles.
• To Apply
• **Please Include**
• Examples of Google Business Profiles you have improved.
• Before and after ranking results if available.
• Your approach to improving local visibility.
• Your experience with citation building and local

Seo

Your expected rate for project based work.