Head of Paid Media (Remote - Full-Time)

• ZestDigital- Marketing is a fast-growing digital agency dedicated to delivering high-ROI growth for our clients. We are looking for a visionary, data-driven, and highly experienced Head of Paid Media to lead our advertising strategies, oversee our media buying team, and scale high-budget campaigns across Google Ads and Facebook Ads.
• As the Head of Paid Media, you will not just manage accounts; you will shape the strategic direction of our paid acquisition channels, mentor our media buyers, and ensure our agency stays ahead of changing algorithm trends. If you thrive on ROAS, love diving into deep data analytics, and know how to lead a high-performing remote team, we want you.
• Key Responsibilities
• Strategic Leadership: Develop, execute, and optimize multi-channel paid media strategies (primarily Google Ads and Facebook Ads) to achieve aggressive client growth and KPIs.
• Team Management: Lead, mentor, and accountability-manage our remote team of media buyers and ads specialists. Review their campaign structures, budgets, and creative direction.
• Data Analysis & Optimization: Monitor daily/weekly performance metrics, analyze attribution models, and run deep-dive data checks to maximize overall portfolio ROAS and minimize

Cpa

• A/B Testing & Innovation: Oversee systematic testing frameworks for creative assets, ad copy, landing pages, and audience targeting.
• Reporting & Communication: Prepare high-level performance reports for the executive team and occasionally lead strategy alignments for premium client accounts.
• **Required Skills & Qualifications**
• Proven

Experience

• At least 3–5 years of hands-on media buying experience, with at least 1–2 years in a leadership/management role within a digital marketing agency.
• Platform Mastery: Expert-level knowledge of Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads Manager (Facebook & Instagram).
• Analytical Mindset: Proficient in Google Analytics 4 (GA4), tracking pixels, server-side tagging, and data visualization tools (e.g., Looker Studio).
• Leadership Qualities: Excellent project management skills with a proven track record of managing and upskilling a team of media buyers in a remote environment.
• Communication: Exceptional written and verbal English communication skills (essential for internal leadership and strategic reporting).
• What We Offer
• 100% Remote / Work-from-home setup.
• Stable, long-term employment with a supportive and dynamic agency culture.
• Opportunities for professional growth and leadership development.
• Paid time off and performance bonuses based on agency and client success.
• How to Apply
• If You Are The Strategic Leader We Are Looking For, Please Click The "Apply Now" Button On This Platform And Submit The Following
• Your updated CV/Resume (PDF format preferred).
• A brief overview of the largest ad spend budget you have personally managed (Monthly or Annually) and the results achieved.
• A short paragraph explaining your leadership style when managing a remote team of media buyers.
• Note: Shortlisted candidates will be contacted directly through the Onlinejobs.ph messaging system to proceed with our initial skill assessment and interview process.