Performance Marketing Specialist — Google & Meta

• Cabana is growing our paid acquisition team and looking for a Performance Marketing Specialist to drive performance across Google and Meta.
• If you're the kind of media buyer who gets energized by a messy dataset, a stubborn CPA, or a landing page that's underperforming, this role is built for you.
• **Follow These Instructions To Stand Out**

Please send the following

Share your desired hourly rate in

Usd

• Include your availability, hours per week, and start date.
• Use "Performance Marketing Specialist" as your email subject line.
• If you have paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or another regulated health category, add "+ Health" to the subject line.
• Example: Performance Marketing Specialist + Health
• Provide a link to your resume, portfolio, or relevant work samples.
• Include at least 1–2 screenshots from real campaigns, ad accounts, or campaign reports you've managed. Private or client information can be blacked out.
• We want to see how you think, not just what platforms you've touched.
• Applications with relevant medical, telehealth, pharma, wellness, or other regulated category experience will be prioritized.
• **About Cabana**
• Cabana is a modern wellness brand built to help people feel lighter, brighter, and more confident every day.
• Across weight, hormones, sexual wellness, skin, sleep, and energy, we offer personalized health solutions through a chic, digital-first platform — equal parts modern health club and boutique wellness destination.
• Our website: ----------
• **Full Job Description**
• At Cabana, we're building wellness experiences that feel as good as they work — and that starts with how we acquire customers.
• We're hiring a PPC Manager to take ownership of our paid growth engine on Google and Meta: testing, optimizing, and scaling campaigns that actually convert, not just generate clicks.
• Because we operate in the wellness space, our ads run alongside health and pharmacy policies on both platforms. Candidates with experience in regulated health categories will have a real head start here.
• Beyond the résumé, we're looking for someone sharp — someone who can read data quickly, spot what's actually working, and make fast, smart calls.
• We're a small, ambitious team building something fresh: a brand where science is simplified, self-care feels elevated, and health feels like a luxury.
• **What You'll Be Doing**
• Test and optimize audiences, creative, landing pages, and messaging to move CTR, CPA, ROAS, and conversion rate
• Analyze performance data and translate it into clear next steps
• Manage campaign structure, bidding strategies, and budget pacing across Google and Meta
• Monitor account health and stay ahead of policy issues
• Partner with creative to keep ads on-brand and high-performing
• Build and refine funnels that convert without losing the brand
• Own paid growth end-to-end, from build to reporting
• **What We're Looking For**
• 3+ years running paid media on Meta and Google with real budget responsibility
• Strong analytical instincts and an eye for what the data is actually telling you
• Experience managing campaigns with clear performance goals
• Ability to work independently, take initiative, and own outcomes
• Clear English communication
• Ability to overlap with US Pacific business hours
• **Strongly Preferred**
• Paid media experience in health, pharma, telehealth, supplements, OTC, medical devices, or other regulated categories
• Familiarity with Meta and Google's health and pharmacy ad policies
• Awareness of LegitScript certification and HIPAA-aware marketing practices
• Understanding of conversion data, retargeting constraints, tracking limitations, and compliant messaging
• **Nice To Have**
• Experience with Meta Business Help Center appeals, policy violation reviews, or account reinstatement
• Understanding of why health/wellness ad accounts commonly get flagged (health claims, before/after imagery, restricted content)
• Experience with Business Manager structure, backup BMs, or domain verification as safeguards against future restrictions
• Google healthcare/pharma certification familiarity
• Event tracking and analytics ( ---------- , Google Tag Manager, server-side tracking, CAPI)
• Experience with Pinterest, TikTok, X, programmatic, or other paid channels
• DTC or subscription brand experience
• What It's Like Working With Us
• [] Work from anywhere that inspires you
• [] Flexible schedule, with some overlap during US Pacific business hours
• [] Paid Philippine holidays
• [] Supportive, no-drama team that values balance as much as results
• [] Be part of a brand that blends science with style, because wellness should feel as good as it works