Performance Marketing Specialist
- company
- OnlineJobs.PH
- location
- Rajkot, Gujarat, India
- posted
- 17 Jun
- We are seeking a highly creative and commercially minded Performance Marketing Specialist to join our marketing team.
- This is not a social media management role.
- This role exists to improve marketing performance by developing high-converting advertising creative, messaging and campaigns that reduce our Cost Per Discovery Call and increase qualified patient enquiries.
- You will work alongside our PPC agency, designers, content creators and Revenue Operations Manager to continually test and improve campaign performance.
- **About The Role**
- You will work closely with our CEO, Revenue Operations Manager, PPC Agency, Designers and Content Creators to develop high-performing marketing campaigns.
- You will be responsible for creating the ideas, scripts, hooks and creative concepts that drive our advertising performance.
- Your mission is to help us reduce our cost per lead by 25% through better creative strategy and testing.
- **Responsibilities**
- Creative Strategy
- Develop advertising concepts and campaign ideas
- Create new hooks, angles and messaging for Meta advertising
- Research customer pain points, objections and motivations
- Develop creative testing plans
- Script Writing
- Write video ad scripts
- Write UGC-style content scripts
- Create founder-led video concepts
- Create practitioner-led video concepts
- Develop quiz, webinar and lead magnet promotional content
- Content Production
- Manage content calendars
- Coordinate filming with content creators and actresses
- Brief designers on creative requirements
- Ensure content is delivered on time to the agency
- Performance Analysis
- Review advertising performance reports from our PPC agency
- Identify winning and losing creative concepts
- Recommend new creative tests
- Continuously improve campaign messaging
- Campaign Support
- Support launches, webinars, quizzes and lead magnets
- Work closely with our PPC agency to increase campaign performance
- Help improve Discovery Call conversion rates through stronger messaging
- Direct response marketing
- Script writing
- Creative strategy
- Performance marketing
- Meta advertising creative
- Understanding of customer psychology
- Strong written and verbal English essential
- Health, wellness or coaching industry experience
- UGC content experience
- To Apply
- **Please Provide**
- Your CV
- An introductory video with a brief explanation of a campaign you helped improve and the results achieved
- Examples of advertising creatives you have developed
- Examples of scripts you have written
- Please send across 5 Meta ad hooks for women aged 40-60 who are eating well, exercising and still struggling with weight gain.
- We are looking for someone who understands that great marketing starts with great messaging and creative strategy.
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