Yotpo

Drive more revenue with best-in-class solutions for Loyalty, Reviews, and AI visibility.

freemium· for mid-market

Yotpo bundles reviews, loyalty, SMS, and subscriptions into one stack that retention marketers at DTC and mid-market brands typically assemble from four separate vendors. Operators use it to capture post-purchase reviews, run points-based loyalty programs, and now optimize review content for visibility inside AI search results and LLM answers. The consolidated data layer lets teams tie review sentiment, loyalty tier, and SMS engagement to repeat purchase rates inside a single reporting view.

> pick this if

Pick this if you're a Shopify-centric DTC or mid-market brand with $5M–$75M GMV looking to consolidate reviews, loyalty, and SMS under one vendor and want AI search visibility baked into the review layer.

> look elsewhere if

Look elsewhere if you're an enterprise brand on SFCC or custom commerce stacks needing deep API extensibility, or if you only need a single point solution (e.g., reviews alone) where specialists like Okendo or Junip deliver more depth per dollar.

> Yotpo is built for

platform-agnostic

> what it does for ecommerce

Collect and display product reviews with customizable on-site widgets
Run points and referral loyalty programs without engineering lift
Surface user-generated content across PDPs, email, and ads
Score reviews for AI search and LLM answer visibility
Analyze repeat purchase behavior tied to loyalty tier activity

> how you'd use it

DTC beauty brand, $10M–$40M GMV, 3–6 person retention team
Consolidating separate Okendo (reviews), Smile.io (loyalty), and Attentive (SMS) contracts into one vendor at renewal to get unified reporting on repeat purchase drivers
→ Cuts martech line items from 4 to 1, ties loyalty tier to review submission rate and LTV in a single dashboard, typically recovers 15–25% of combined retention spend
Mid-market apparel brand, $25M–$75M GMV, 2 person content/SEO team
Using Yotpo's AI visibility scoring to restructure review content so PDPs surface in ChatGPT and Google AI Overview answers for category queries
→ Review schema and content optimized for LLM citation, measurable lift in AI-sourced referral traffic within 60–90 days of rollout
Subscription CPG brand, $5M–$20M GMV, founder-led with 1–2 marketers
Launching a points-and-referral program tied to subscription renewals without engineering support, using Yotpo's native Shopify flows
→ Loyalty program live in 2–3 weeks, referral-driven new customers measurable against SMS win-back cohorts in the same tool

> Yotpo use cases

> how yotpo compares

bidirectional editorial

StampedYotpo is the broader retention suite spanning reviews, loyalty, SMS, and subscriptions; Stamped is cheaper and simpler if you only need reviews and lightweight loyalty.

> alternatives to Yotpo in our index

by shared use-case