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Attentive

SMS, email, RCS and push marketing platform with AI tools for copy, send-time optimisation, list growth and triggered journeys.

Visit attentive.com (opens in a new tab)Compare alternatives
  • Analytics
  • Marketing
  • Freemium

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

Attentive runs SMS, email, RCS and push marketing for retail and ecommerce brands. AI Essentials drafts messages and subject lines, AI Pro predicts send times and segments, AI Grow handles sign-up units and AI Journeys triggers messages off customer behaviour. A Single Customer ID links the same shopper across channels. The Shopify app is free to install with a 30 day free trial, and platform pricing is quoted on list size and messages sent.

Why it stands out

Attentive sells four messaging channels (SMS, email, RCS, push) on one platform, priced by subscriber list size and messages sent.

What Attentive does

ecommerceguide editorial
  • SMS, email, RCS and push campaigns managed in one platform
  • AI Pro predicts send time and builds segmentation automatically
  • AI Essentials generates message copy and email subject lines
  • Shopify app lists Checkout, Gorgias, Loop Returns, LoyaltyLion, Okendo, Rebuy, Zendesk
  • List growth sign-up units plus analytics dashboards and compliance tooling
  • Messaging available across 20+ countries; 100+ integrations advertised
  • Custom pricing based on subscriber list size and messages sent

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Apparel brand on Shopify running SMS and email from separate tools

    Consolidating campaigns so one audience covers both channels, with sign-up units collecting SMS and email subscribers together

    Intended outcomeAttentive holds the subscriber list, links shoppers through a Single Customer ID and sends coordinated SMS and email campaigns.

  2. Beauty retailer piloting RCS alongside existing text campaigns

    Planning media-rich branded messages for launches while keeping plain SMS for the rest of the list

    Intended outcomeRCS for Business and SMS run from the same platform, with AI Pro setting send times and audiences per campaign.

  3. Shopify store using Gorgias, Loop Returns and LoyaltyLion

    Triggering lifecycle messages from support, returns and loyalty activity instead of manual campaign sends

    Intended outcomeAI Journeys fires personalised messages from customer behaviour, using the integrations named on the Shopify app listing.

Who it suits

ecommerceguide editorial

Best for

You want SMS, email, RCS and push run from one platform with AI-generated copy, predicted send times and triggered journeys, and you can work with quoted pricing.

Probably not for

You need published self-serve pricing or a platform beyond Shopify, since Shopify is the only ecommerce platform the record confirms.

Business size
Any stagePricing is custom and set by subscriber list size and messages sent, with the Shopify app free to install, so no size bound is stated.
Verticals
DTC apparel and fashion, DTC beauty and cosmetics, Food and beverage, Omnichannel retail

Attentive pricing

From the vendor

As published by the vendor. Prices change, so confirm on the vendor's site before buying.

Model
Freemium

Often used alongside

ecommerceguide editorial

What the vendor and reviewers say

From the vendor

Customers named by Attentive

  • Marleylilly
  • amika
  • Steve Madden
  • UNTUCKit
  • The Frye Company US
  • Nespresso
  • Sigma Sports
  • Tushbaby
  • ILIA
  • Saatva
  • Goodr
  • Radley London

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Themes in third-party reviews · 11 reviews read

Praised for

  • Named CSMs (Maya, Rohanne) cited for proactive, brand-aligned recommendations
  • White Glove support team resolves technical issues promptly and knowledgeably
  • Platform UI consistently described as intuitive with low learning curve
  • Consolidating SMS and email in one platform reduces workflow complexity
  • Reviewers report measurable revenue growth, e.g. +113% text revenue in 30 days

Common complaints

  • Integration and onboarding process more complex and slower than expected
  • Campaign performance reporting delayed, hampering real-time strategy decisions
  • Support responsiveness drops noticeably during initial setup phase

Summarised from public reviews (opens in a new tab). No rating is given.

Categories and use cases

Alternatives to Attentive

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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