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AdScale

AI platform that builds and optimises Google and Meta ad campaigns for online stores, with attribution, business intelligence, email and SMS modules.

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  • Customer support
  • Analytics
  • Paid
  • Free trial

Listing data refreshed Built from public product pages and documentation. SourcesClaim this listing

ecommerceguide summary

AdScale builds and optimises Google and Meta ad campaigns for online stores. Its AI analyses first-party store data and ad history, creates Search, PMax, Display, Facebook and Instagram campaigns, generates ad copy, images and video, and adjusts bids and budgets around the clock. The platform also includes full-funnel attribution, a business intelligence module, and email and SMS. Self-service pricing starts at $169 a month based on ad spend, after a 14-day free trial.

Why it stands out

Bundles Google and Meta campaign automation with store attribution, business intelligence, email and SMS in one subscription.

What AdScale does

ecommerceguide editorial
  • Creates Google Search, PMax, Display, Facebook and Instagram campaigns
  • AI generates ad copy, image and video creative
  • 24/7 cross-channel bid and budget optimisation across Google and Meta
  • Business intelligence module covers products, customers and geo performance
  • Full-funnel attribution plus email and SMS modules
  • Integrates with Shopify, Google Merchant Center and Meta commerce
  • Managed AdScale Plus tier and white-label AdScale Pro for agencies
  • 14-day free trial, then $169 per month up to $1,000 ad spend

How ecommerce teams could use it

ecommerceguide editorial

Illustrative scenarios written by ecommerceguide from the product's documented capabilities. They are not customer case studies.

  1. Shopify apparel brand advertising on Google and Facebook

    Setting up prospecting and retargeting campaigns from store and ad history data

    Intended outcomeAdScale builds full-funnel Search, PMax and Meta campaigns, generates copy and creative, then adjusts bids and budgets daily.

  2. Marketing agency handling paid media for ecommerce clients

    Running campaign setup and reporting for several stores from one platform

    Intended outcomeAdScale Pro provides a white-labelled platform with multi-client management, while AI handles campaign creation and optimisation per account.

  3. Store owner without an in-house media buyer

    Wanting Google and Meta campaigns run without day-to-day management

    Intended outcomeAdScale Plus is the managed tier, with campaigns run by the vendor's team alongside the AI optimisation and reporting modules.

Who it suits

ecommerceguide editorial

Best for

You sell on Shopify, advertise on both Google and Meta, and want AI campaign building, creative generation, attribution and BI in one paid subscription.

Probably not for

You need TikTok or Pinterest as a primary channel (AdMake AI covers those creatives), or want a free plan, since pricing starts at $169 a month and scales with ad spend.

Business size
Any stagePricing scales with ad spend from $169 a month at up to $1,000 spend, with managed Plus and agency Pro tiers above it.
Verticals
Agencies and services

AdScale pricing

From the vendor

As published by the vendor. Checked . Confirm current prices on the vendor's site.

Model
Paid
Starting price
$149
Try before buying
14-day free trial
PlanMonthlyWhat is included
AdScale$149
AdScale PlusNot listedAdScale Plus includes a dedicated account manager
AdScale ProNot listed

Pricing based on ad spend.

Often used alongside

ecommerceguide editorial

What the vendor and reviewers say

From the vendor

Customers named by AdScale

  • Ecko
  • Tower Records
  • Standard & Strange
  • Zamage
  • Chesca
  • A.bsolument
  • Sereia
  • Metal Ceiling Express
  • Berenik
  • Plane Perfect
  • Baja Racing Gear
  • Ella’s World

Named on the vendor's own site (source (opens in a new tab)). Not confirmed with the customers.

Themes in third-party reviews · 16 reviews read

Praised for

  • Named support reps (Nicole, Katlyn, Daniel) drive measurably high onboarding satisfaction
  • ROAS improvements cited as visibly significant versus prior agency spend
  • Onboarding calls described as thorough, covering dashboard and budget group distinctions
  • Platform setup guided step-by-step, reducing complexity for first-time AI ad users
  • Support responsiveness during account crises (e.g. Meta bans) resolves issues quickly

Common complaints

  • Support response times stretch to days with no resolution on critical issues
  • Recurring bugs render core functionality intermittently unusable without fixes
  • Ad effectiveness reported to degrade over time after initial strong results
  • Platform integrations limited to Google and Facebook with no expansion visible

Summarised from public reviews (opens in a new tab). No rating is given.

Categories and use cases

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Sources

ecommerceguide profiles are built from public product information and written for ecommerce teams. We do not test products, and paying never changes where a listing ranks.

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