top ecommerce sites in australia.
updated jul 202620 retailers · graded on the ecommerce grade score
Australia's ecommerce market is dominated by Amazon's local operation alongside established retailers like Big W and Myer adapting to online channels. Specialty segments show strength through JB Hi-Fi's electronics focus and Kmart's value positioning. Grocery delivery via Woolworths and Coles reflects growing food-ecommerce adoption. International marketplaces Etsy and eBay maintain significant presence, indicating diverse consumer preferences across categories.
“Amazon Australia: Online marketplace for consumers seeking vast product selection, fast delivery, and competitive pricing across categories.”
eg score87A
8,560,695 est. monthly organic visits
“Bigw.com.au: Australian general merchandise retailer targeting families, ranking second with custom platform.”
eg score86A
4,316,511 est. monthly organic visits
“Myer: Australian department store offering fashion, home, beauty across price points via custom platform.”
eg score84A
2,710,769 est. monthly organic visits
“Australia's fourth-largest grocer; broad grocery, homeware, and general merchandise for everyday shoppers via proprietary platform.”
eg score83A
6,879,772 est. monthly organic visits
“Kmart Australia: discount department store for budget-conscious shoppers; custom platform delivers everyday essentials, apparel, home goods.”
eg score83A
9,777,329 est. monthly organic visits
“Etsy Australia: Handmade and vintage marketplace for creative shoppers seeking unique, artisan goods from independent sellers.”
eg score82A
1,054,406 est. monthly organic visits
“Target Australia: Discount general merchandise retailer serving budget-conscious families; custom platform with localized inventory.”
eg score82A
1,858,956 est. monthly organic visits
“eBay Australia: Peer-to-peer marketplace for Australian buyers and sellers offering new and used goods across thousands of categories.”
eg score82A
2,287,123 est. monthly organic visits
“JB Hi-Fi: Australian electronics retailer for tech enthusiasts, offering competitive pricing on computers, phones, and appliances.”
eg score82A
6,507,179 est. monthly organic visits
“Australia's largest supermarket chain. Groceries, household essentials, general merchandise for everyday shoppers nationwide.”
eg score81A
4,797,629 est. monthly organic visits
eg score79A-
1,774,940 est. monthly organic visits
eg score79A-
2,772,865 est. monthly organic visits
eg score79A-
3,786,855 est. monthly organic visits
“Bunnings: Australian home improvement warehouse serving DIYers and professionals with broad tools, materials, and garden supplies selection.”
eg score79A-
6,868,058 est. monthly organic visits
“Australian office supplies and furniture retailer serving small businesses and corporate buyers with in-store and delivery services.”
eg score78A-
1,725,776 est. monthly organic visits
eg score77A-
1,679,217 est. monthly organic visits
eg score76A-
1,104,795 est. monthly organic visits
eg score76A-
5,346,654 est. monthly organic visits
eg score73B+
644,870 est. monthly organic visits
eg score72B+
1,068,886 est. monthly organic visits
methodology
The Ecommerce Grade (EG) Score is our 0–100 composite grade blending five signals per retailer: organic traffic strength (40%), domain authority (25%), cross-source market presence (20%), keyword breadth (10%), and year-over-year growth (5%). Scores are country-normalised so retailers within a market are directly comparable.
Inputs are compiled from public domain intelligence, organic traffic estimates, tech-stack signals, and legacy editorial rankings. Platform detection uses homepage HTML patterns.
Last refreshed: jul 2026.